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Optimizely is the world’s leading experience optimization platform, providing website and mobile A/B testing and personalization for the world’s leading brands.

Creating a Culture of Experimentation

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Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue high-performing digital products, campaigns,...

Adopting an Experimentation Philosophy

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How can companies maximize their investments and take full advantage of the resources they already have to achieve better performance? ...

Building a Robust Experimentation Capability

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Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue high-performing digital products, campaigns,...

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