Here’s why leadership should care about company fonts.
You’ve been there before: there’s a new tool or system that could be useful for your organization or company, and now it’s up to you,...
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Published: Aug 10, 2023
Published: Apr 27, 2023
The 4 Essential Steps to Influencer Marketing Success
With social media consumption consistently on the rise, the creator economy is one of the most efficient places for brands to capture the awareness of...
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Published: Nov 15, 2023
Emarsys London Power To The Marketer Festival 2023 In Association With Vogue Business
Emarsys London Power To The Marketer OD
Emarsys celebrated the Art and Science of Marketing with Vogue Business in London, October 2023. Global...
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Published: Aug 10, 2023
What creative leaders need to consider in a brand refresh.
You’re at your desk reviewing your emails, and getting ready to kickstart a new design project tomorrow. You’ve read over the project brief,...
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Published: May 24, 2023
The Omnichannel Guide to Retention & Loyalty
The high expectations placed on you as a marketer never cease.
Customers continue to raise the bar higher for meeting their demands. Economies continue...
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Published: Sep 18, 2023
IDC white paper: The untapped value of unstructured data
Unstructured data — customer contracts, product specs, employee handbooks, and so much more — makes up 90% of your business data, according...
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Fear of Abandonment: The Easy Guide to Maximising Your Conversion Rate
A recent study claims that the average cart abandonment rate across sectors is 79.17%, with retail only slightly under indexing at 74.58%.
That’s...
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The Total Economic Impact™ Of Slack For Technical Teams
Slack commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) companies...
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Published: Apr 13, 2023
2023 Consumer Trends Index
In the past three years, consumers and marketers alike have seen more disruption and transformation in their habits and behaviors than probably in the...
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A Business Case for Customer Data Management
If you’re reading this, you’ve already arrived at a couple of realizations:
Customer experience is where business growth will flounder...
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Sage ERP X3 White Paper Optimise Your ERP System: How to Avoid the Implementation Sins
Enterprise resource planning (ERP) systems offer much potential to improve your way of doing business. By providing accurate, real-time information throughout...
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Meet the moment with exceptional experiences everywhere.
It’s the first of the month, and you have some bills to pay. You log in to your bank’s website but get an error message when you try to make...
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Published: Sep 21, 2023
How to Choose The Right Decentralized Exchange
The decentralized finance (DeFi) landscape is vast, and among its stars, decentralized exchanges (DEXs) shine the brightest. But with a plethora of choices...
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Published: Oct 14, 2022
Customer Engagement Platforms: A BUYER’S GUIDE
Customer expectations have increased dramatically over the past decade. Customers now expect brands to go above and beyond, especially as today’s...
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