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PROS

Pricing Brew: Rethinking the Pricing Journey

Why Everything You Thought You Knew about Developing a Pricing Capability is Now Obsolete The “crawl, walk, run” approach used to be perfectly...

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ON24

2021 B2B Marketing Trends Report: How to Augment the Marketing Organization for a Digital-First Future

B2B marketers have shifted the way they do business as digital channels become the default approach. According to a McKinsey report, 59% are saying their...

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ON24

Insight 50 Takeaways: Lead Generation and Pipeline Wins

As marketers, we always have too much to do and too little time. The Insight50 series is designed to address that. In less than an hour, ON24 looks...

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Urban Airship

The 8 New Principles for Today’s Marketers

The rules of the game have changed for marketers. Relying on old standards was effective for many years, but you can’t engage with consumers in 2015...

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Informatica

A CDO’s Guide to Customer Intelligence

To say that the role of the Chief Data Officer (CDO) has evolved quickly is an understatement. Created less than a decade ago to realize risk management...

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Urban Airship

Building a Mobile Conversion Strategy

Conversion is the lifeblood of a business and a main focus for brands large and small. When apps are built thoughtfully with conversion goals...

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Cloud IQ

Fear of Abandonment: The Easy Guide to Maximising Your Conversion Rate

A recent study claims that the average cart abandonment rate across sectors is 79.17%, with retail only slightly under indexing at 74.58%. That’s...

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Qlik®

Tendencias en datos y BI para 2021: La gran conversión digital

Regístrese en el ebook para obtener las 10 tendencias principales que afectarán el futuro y aprender cómo los datos y los análisis...

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IBM

Guess the Impact Supply Chain Disruptions

Think you understand the financial implications of a tsunami wiping out a global manufacturer? What happens when a major distributor goes bankrupt? ...

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Sitecore

Five Upgrades to Undertake Now to Improve Your Company’s Intranet

Nearly every enterprise has some form of an intranet, but how many view it as a strategic business tool, investing levels of budget and resources similar...

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Lengow

Succeed on Market Places Internationally

Amazon, Ebay, Alibaba … be they large or small, general or specialised, the economic position of marketplaces is always secure. Marketplaces...

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Relay42

Connecting Online & Offline: The Marketer’s Manual

Here’s how marketers can connect with customers and prospects wherever they are, using smart Data Management. These customer journeys are not...

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DocuSign

Contract Analytics: The Key to Unlocking the Business Value Within Contracts for All Stakeholders

A business’ ability to create value stems from its ability to make wise decisions based on sound knowledge of the opportunities and risks of any...

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Artesian

The State of Social Sales 2015 An Industry Thought Leader’s Review

This review has allowed us to listen to contributions from around the globe about the changing world of sales, but the buyer has changed and to me this...

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