Strategic Marketing | IT Corporate

Published: Aug 10, 2023

Here’s why leadership should care about company fonts.

You’ve been there before: there’s a new tool or system that could be useful for your organization or company, and now it’s up to you,...

Published: Jul 03, 2023

Digitization as an Enabler for ESG Compliance

The incorporation of technology is taking the corporate world by storm. Let's find out how it is influencing the ESG scene. As environmental,...

Published: Sep 21, 2023

Customer Insights: Customer Experience Testimonials

Businesses are under pressure to find a versatile solution that can help reduce operational costs while resolving customer issues faster. Learn how...

Published: Aug 10, 2023

What fonts make us feel

We’ve all had an experience like this: You get an offer to refinance your mortgage or perhaps switch to a new insurance company. It seems legitimate...

Published: Aug 10, 2023

What creative leaders need to consider in a brand refresh.

You’re at your desk reviewing your emails, and getting ready to kickstart a new design project tomorrow. You’ve read over the project brief,...

Published: Aug 10, 2023

What fonts make us feel

We’ve all had an experience like this: You get an offer to refinance your mortgage or perhaps switch to a new insurance company. It seems legitimate...

Published: Apr 27, 2023

The 4 Essential Steps to Influencer Marketing Success

With social media consumption consistently on the rise, the creator economy is one of the most efficient places for brands to capture the awareness of...

Published: Aug 10, 2023

Your guide to consistent, powerful, and meaningful branding.

In the words of Monotype Creative Director, Charles Nix, “Branding is always happening. There are no static brands.” And because brands are...

The 2017 Global State of Customer Service Report

Customers expect more from brands when it comes to convenience, resolution times and agent expertise. Evolving customer preferences are tightly linked...

Connecting Online & Offline: The Marketer’s Manual

Here’s how marketers can connect with customers and prospects wherever they are, using smart Data Management. These customer journeys are not...

Published: May 12, 2023

The marketer’s guide to articulating DAM return on investment

Digital asset management is foundational for orchestrating unique customer experiences across channels. It’s time to assess the strategic value for...