Online Marketing | IT Corporate

Published: Jan 24, 2023

Zero Party Data Revolution in Ecommerce

No AI or Machine Learning will ever know the customers better, than they know themselves. Many marketing professionals...

Published: Jan 06, 2023

Work management that works the way creatives do.

About the Guide Stay on track. Without pausing creativity. It's time to automate the workflow processes that halt your creative flow. Read...

Published: Sep 21, 2022

Work Management for Marketers: Digital Content Creation

About the Guide The most successful organizations—and the most successful marketing leaders—treat work like a tier one asset. They understand...

Published: Jan 24, 2023

The Ultimate Guide to Headless Commerce

The accessibility of reaching and consuming content through various touch points has left marketers scratching their heads in a constant battle to keep...

Published: Jan 06, 2023

Tomorrow's CMO: Marketing's generation of change

About the Guide Following the most challenging period in business history, the next generation of CMOs is determined to shake up the marketing...

Fashionomics 3: The Right Places To Look For Cost Reductions

According to an Apparel magazine executive survey, the number one top of mind industry issue is “reduce product cost to improve margin.” While...

Published: Sep 27, 2021

14 innovative personalisation ideas for the digital-first customer

Prior to 2020, customer personalisation was a nice thought. However, the global pandemic shifted everything. Customers and businesses made the switch from...

Published: Jan 06, 2022

Digital creators vs. influencers: What’s the difference?

By now, you’ve likely heard of influencer marketing and the strategy of working with influencers or digital creators to help market or...

Personalization? It’s Easy! How Sitecore Allows Digital Marketers to Create Personalized Web Experiences, Painlessly

With an average conversion rate at just 2.2%1, and an industry-average “acceptable” bounce rate of between 20% and 35%, approximately 97.8%...

Published: Sep 24, 2021

2021 Global Customer Engagement Review

We analyzed data from three different sources to create the first Global Customer Engagement Review. We define what great customer engagement looks like,...