Zero Party Data Revolution in Ecommerce
No AI or Machine Learning will ever know the customers better, than they know themselves.
Many marketing professionals...
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Published: Jan 24, 2023
Published: Sep 21, 2022
Work Management for Marketers: Digital Content Creation
About the Guide
The most successful organizations—and the most successful marketing leaders—treat work like a tier one asset. They understand...
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Published: Jan 24, 2023
The Ultimate Guide to Headless Commerce
The accessibility of reaching and consuming content through various touch points has left marketers scratching their heads in a constant battle to keep...
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Published: Jan 06, 2023
Work management that works the way creatives do.
About the Guide
Stay on track. Without pausing creativity.
It's time to automate the workflow processes that halt your creative flow. Read...
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Published: Jan 06, 2023
Tomorrow's CMO: Marketing's generation of change
About the Guide
Following the most challenging period in business history, the next generation of CMOs is determined to shake up the marketing...
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A/B Testing 1mal1: Wie Sie Ihr Unternehmen mit A/B Testing nach ganz vorne bringen
Das A/B Testing auf Websites hat einmal umfangreiche, technische Kenntnisse gefordert. Durch neuartige Tools, die das A/B Testing radikal vereinfachen,...
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Published: Nov 15, 2021
Rationalise to Modernise Your Martech Stack
Enterprises in the high-tech industry continue to prioritise market share, revenue growth, cost containment and efficiency as they face the challenges...
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Published: Sep 27, 2021
The Inner Circle Guide to Omnichannel
Today’s digital fluent customers have high expectations and are the least loyal of all groups. Great CX is the key to retaining digital-fluent customers...
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Published: Jan 05, 2022
Talking about person-based advertising with Amplitude at B2BSMX
We’re strong believers in person-based advertising. A person-based advertising solution helps marketers reach actual decision-makers and not...
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Are You Missing Out on eCommerce?
5 reasons why you need to go digital right now.
Why? Many B2B companies have an “if its not broke, don’t fix it” attitude....
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Taking Your In-Person Events Digital
As any marketer can tell you, few things are as effective in the sales process as human-to-human engagement. Which is why, even in the world of digital...
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Published: Mar 15, 2022
Marketing Trends 2022: The Good, Bad, and Ugly
Since the pandemic, marketers have realized that keeping up with the latest marketing trends is critical for the success of their marketing campaigns....
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Published: Sep 27, 2021
Cultivating a future-proof customer journey strategy
When the pandemic forced a seemingly overnight exodus from in-person to online, consumers and businesses were thrust five years forward in digital adoption....
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Seven Steps Closer to Intelligent Customer Engagement
Your customer data is a strategic asset that can drive competitive advantage. When you fuel customer engagement initiatives with trusted, governed, and...
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