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Adobe Workfront
Published: Jan 06, 2023

Tomorrow's CMO: Marketing's generation of change

About the Guide  Following the most challenging period in business history, the next generation of CMOs is determined to shake up the marketing...

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Adobe Workfront
Published: Sep 21, 2022

Work Management for Marketers: Digital Content Creation

About the Guide The most successful organizations—and the most successful marketing leaders—treat work like a tier one asset. They understand...

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PayPal
Published: Jan 20, 2023

A shift in behavior: Why grocery shoppers are going digital

The pandemic has changed the way many people buy their groceries. With the rise of online shopping, grocery customers crave ease, affordability and speed,...

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EY
Published: Jan 11, 2023

4 ways data can revolutionise your supply chain - How finance and operations are benefiting from a new era of connectivity

Businesses can be overwhelmed by data. The challenge is establishing the connectivity and analytics to make it valuable. And if that’s possible,...

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Salesmanago
Published: Jan 24, 2023

Recession Survival Guide for eCommerce: How to cope with the new paradigms of customer behaviours in the high inflation environment and maximize revenue growth … the Lean Way

In 2020 to 2022 the world has gone through major turmoil. Series of events that followed reshaped our lives on all levels. Naturally, changes did not omit...

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Selligent by Marigold
Published: Jan 26, 2023

Relationship Marketing Guide: Create the customer relationships that last

TO DISCOVER IN THIS GUIDE : With the recent drive towards consumer privacy over the last decade, things are changing for marketers. As the world...

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Adobe Workfront
Published: Jan 06, 2023

Work management that works the way creatives do.

About the Guide Stay on track. Without pausing creativity. It's time to automate the workflow processes that halt your creative flow. Read...

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Cheetah Digital by Marigold
Published: Jan 13, 2023

The Zero-Party Data Playbook 2022

We are in the midst of a great flux for marketers. Google and other behemoth browsers have finally cemented plans to comprehensively curtail third-party...

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Adobe Workfront
Published: Sep 21, 2022

Mixing agile and waterfall

About the Guide Your guide to the mixed methodology workflow landscape. Some teams function best with an Agile approach to their workflows. And...

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PayPal
Published: Jan 30, 2023

PayPal and Fandango reimagine the movie experience through seamless payment solutions

Fandango takes pride in delivering best-in-class user experiences by understanding their customers’ preferences and behaviors. Discover how PayPal...

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Selligent by Marigold
Published: Nov 22, 2022

Omnichannel Loyalty

For as heartfelt of a topic as it is, navigating the world of loyalty technology can be a real pain. It shouldn’t be, especially when a successful...

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Salesmanago
Published: Jan 24, 2023

The Ultimate marketer’s guide to Customer Data Platforms

76% of consumers have permanently changed their buying behaviors (brand switching, cost rationalization, etc) during the Pandemic, according to McKinsey....

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Adobe Workfront
Published: Sep 21, 2022

The marketer's guide to moving with agility

About the Guide So fast and agile, it hardly feels like work management. There's nothing more stifling to the success of a marketing team...

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PayPal
Published: Jan 20, 2023

How end-to end omnichannel innovations are taking the fan experince to the next level

The world of ticketing and entertainment is evolving quickly. Restoring customer confidence, reducing operational burden, and maintaining agility can help...

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