Published: Aug 10, 2023

What creative leaders need to consider in a brand refresh.

You’re at your desk reviewing your emails, and getting ready to kickstart a new design project tomorrow. You’ve read over the project brief,...

Published: May 24, 2023

The Omnichannel Guide to Retention & Loyalty

The high expectations placed on you as a marketer never cease. Customers continue to raise the bar higher for meeting their demands. Economies continue...

Published: Nov 15, 2023

Emarsys London Power To The Marketer Festival 2023 In Association With Vogue Business

Emarsys London Power To The Marketer OD Emarsys celebrated the Art and Science of Marketing with Vogue Business in London, October 2023. Global...

Published: Sep 18, 2023

IDC white paper: The untapped value of unstructured data

Unstructured data — customer contracts, product specs, employee handbooks, and so much more — makes up 90% of your business data, according...

Published: Aug 10, 2023

Here’s why leadership should care about company fonts.

You’ve been there before: there’s a new tool or system that could be useful for your organization or company, and now it’s up to you,...

Published: Apr 27, 2023

The 4 Essential Steps to Influencer Marketing Success

With social media consumption consistently on the rise, the creator economy is one of the most efficient places for brands to capture the awareness of...

Choices in Marketing Automation

The term marketing automation is deceptive – it suggests a clean, intuitive and straightforward way of generating, monitoring and cultivating your...

Leveraging the Power of Collaboration

Breakthroughs in collaboration technology are helping companies of all sizes foster engagement with employees, customers, and partners. However, some organizations...

7 Text Messages That Drive Customer Loyalty and Retention

For brands that want to improve customer loyalty and maximize ROI, SMS is a game-changer. It’s a direct marketing channel that lets you deliver personalized...