Personalizzazione nello shopping
Offrire ai tuoi clienti un’esperienza di acquisto personalizzata è il prezzo da pagare per operare in ambito retail al giorno d’oggi....
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Customer Experience Analytics Boosting website performance
Yet for every $92 spent on inbound traffic, only $1 is spent optimizing on-site experience to help turn those visitors into paying customers.
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La nécessité d’investir dans des pipelines de données et d’analyse
Les organisations d'aujourd'hui commencent à percevoir les données comme une ressource non seulement précieuse mais absolument...
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The Surprising Power of Online Experiments
In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At Bing a small headline change an employee proposed...
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Zeven digitale best practices voor juridische professionals
Branche-experts voorspellen dat succesvolle ondernemingen binnenkort alle transacties 100% digitaal verwerken. De grootste uitdaging is om op de juiste manier...
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Alimenter la boucle contenu-données
Un cercle vertueux se définit comme un enchaînement d’événements ayant chacun un effet positif sur le suivant. Ce concept...
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Moving to the Cloud: 10 Questions to Ask Your SaaS Provider
On-premise solutions are taking a backseat to software as a service, or SaaS, options. According to predictions from Gartner, spending on cloud-based Human...
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Acht digitale best practices voor inkoopprofessionals
Laat niets aan het toeval over wanneer uw afdeling digitaal gaat.
Branche-experts voorspellen dat succesvolle ondernemingen binnenkort alle transacties...
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Aberdeen Research: cómo los responsables de TI modernizan las operaciones con la firma electrónica
En este informe analizaremos cómo las organizaciones están modernizando en la actualidad las prácticas y operaciones de venta mediante...
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Voyager USB Bluetooth security
Plantronics takes customer’s security concerns seriously and despite widespread press reports of Bluetooth security vulnerabilities in Bluetooth...
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DIY Marketing Automation with CANDDi, Zapier, Capsule and Feedblitz
Book of the Future is an ‘Applied Futurism’ consultancy, offering organisations such as the NHS, ICAEW and Sony advice on how the can best...
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Human-to-human marketing: what is it and why is it important?
Too often businesses today think about customers in terms of their segment – are they B2B or B2C? But is this really the way forward if we want to...
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La Trobe University Maintains High Enrollment Rates with Live and On-demand Webinars
Founded with the intention to make higher education more accessible in Melbourne and regional Victoria, La Trobe University has served tens of thousands...
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Fear of Abandonment: The Easy Guide to Maximising Your Conversion Rate
A recent study claims that the average cart abandonment rate across sectors is 79.17%, with retail only slightly under indexing at 74.58%.
That’s...
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