Interactions between consumers and brands are increasingly playing out across a wide variety of different online touchpoints, channels, and platforms....
As marketers, we can be a picky bunch. In an effort to put our best foot forward, we often use brand guidelines, tone-of-voice documents and documented...
Prior to 2020, customer personalisation was a nice thought. However, the global pandemic shifted everything. Customers and businesses made the switch from...
We analyzed data from three different sources to create the first Global Customer Engagement Review. We define what great customer engagement looks like,...
In this 6-page eBook, Aberdeen discusses how today’s organizations are focused on streamlining and automating workflows to keep their workforce productive...
Although more than a decade old, push remains innovative and versatile. Initially used by brands to engage with customers via mobile devices, push notifications...
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