Marketing Automation Whitepapers

Published: Mar 15, 2023

Agile marketing cheat sheet

Agile is an approach for managing work that emphasizes visibility, collaboration, adaptability, and continuous improvement. It started in software development...

Published: Mar 20, 2023

The ROI of Marketing Automation

Marketing leaders today know that marketing automation is a must. Not only does it provide better customer experiences, it also increases productivity...

Published: Mar 10, 2023

Consumer Trends Index 2023 for Europe

Listening to consumers is more important than marketing to them. And with a looming pan-European recession, this has never been more important. That’s...

Published: Mar 20, 2023

10 Reasons to Consider Marketing Automation

More agile, more efficient, more effective marketing. Being a successful marketer means always being ready for the unexpected, but that goes beyond...

Getting to digital experience excellence

With our Digital Acceleration program, you’ll work with Adobe strategy consultants to uncover KPIs and actions to maximize your business success....

The Definitive Guide to Lead Nurturing

Today’s buyers engage with brands and companies through their own research across multiple channels, long before marketing or sales has the...

How to Build a Revenue Engine for a Digital-First World

As in-person events take a backseat to digital experiences, and companies look to maintain momentum without in-person interactions, having an up-to-date...

Published: Jun 09, 2022

Creator Marketing: The Next Era of Influencers

The advertising industry is changing. Privacy is a growing topic, with the phasing out of third-party cookies, as well as the majority of global iOS users...

Published: Mar 14, 2022

Omnichannel experiences: Insights from business leaders

Marketing trends come and go, but some prove to be more than just trends. They bring about a permanent change in how businesses function and how their...