Here’s why leadership should care about company fonts.
You’ve been there before: there’s a new tool or system that could be useful for your organization or company, and now it’s up to you,...
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Published: Aug 10, 2023
Published: Jul 11, 2023
The Future of Generative AI: An Analysis of the Leaders, Opportunities, and Threats
The likes of ChatGPT, Stable Diffusion, Dall-E, and Midjourney have awakened the business world to generative AI (genAI). While startups race to build...
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Published: Sep 22, 2023
You’re Spending Billions on Ads— Time to Maximize Your Spend with Messaging
Global digital ad spending is predicted to exceed $645 billion by 2024 (Small Biz Genius, 2022).
This massive number comes from a recent 2022 study,...
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Published: Mar 21, 2023
Data, Insight, Action: Machine Learning & AI for Marketing Analytics
It’s easy to see the potential in artificial intelligence (AI) and machine learning (ML) for data analysis. Your team can use these tools to surface...
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Published: Jun 08, 2023
The truth about Adobe data, insights, and audience solutions
Three misconceptions that shouldn’t keep you from delivering a superior customer experience.
Adobe data, insights, and audience solutions...
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Arbeitsbuch: Die Schlüssel zur erfolgreichen Marketing-Automation im Unternehmen
Jedes neue Unternehmen ist bestrebt, neue Kunden zu gewinnen, den Kundenwert zu erhöhen und neue Empfehlungsgeber aufzubauen. Marketing-Automation...
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11 Essential Ecommerce Marketing Strategies
Which ecommerce marketing strategies are worth the time and investment?
Whether your online retail company is just starting up or has reached...
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14 innovative Personalisierungsideen für den digital-first Kunden
Vor 2020 war Kundenpersonalisierung ein netter Gedanke. Doch die weltweite Pandemie hat alles verändert. Kunden und Unternehmen wechselten vom persönlichen...
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ON24 Webinar Benchmarks Report 2021
Webinars are one of the most powerful tools for creating engaging digital experiences that audiences love. But what are the key statistics that go into...
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Published: Jun 07, 2023
The Tech Behind a Video Cloud
You have gathered all the content you need for your video. What is next? How does it go from post-production to millions of devices all over the world?...
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Putting Revenue Marketing Into Practice
Even as B2B marketing has shifted from predominantly analog to predominantly digital in the past decade, targets and efforts have typically remained focused...
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2021 Global Customer Engagement Review
We analyzed data from three different sources to create the first Global Customer Engagement Review. We define what great customer engagement looks like,...
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Published: Dec 02, 2022
Recession Survival Guide for eCommerce: How to cope with the new paradigms of customer behaviours in the high inflation environment and maximize revenue growth … the Lean Way
In 2020 to 2022 the world has gone through major turmoil. Series of events that followed reshaped our lives on all levels. Naturally, changes did not omit...
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Published: Mar 15, 2023
Agile marketing cheat sheet
Agile is an approach for managing work that emphasizes visibility, collaboration, adaptability, and continuous improvement. It started in software development...
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