Zero Party Data Revolution in Ecommerce
No AI or Machine Learning will ever know the customers better, than they know themselves.
Many marketing professionals...
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Published: Jan 24, 2023
Published: Jan 24, 2023
The Ultimate Guide to Headless Commerce
The accessibility of reaching and consuming content through various touch points has left marketers scratching their heads in a constant battle to keep...
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Published: Jan 11, 2023
The digital imperative in customer services - How technology is transforming customer and employee experience to drive business growth
Advanced and continuously evolving technologies — artificial intelligence (AI), machine learning (ML), the internet of things (IoT) and more —...
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Published: Jan 27, 2023
The Definitive Guide – Replace Google Analytics
This guide gives you the breakdown on warehouse-first analytics, why it’s the trustworthy, efficient, and scalable solution over Google Analytics,...
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Published: Jan 24, 2023
The Ultimate marketer’s guide to Customer Data Platforms
76% of consumers have permanently changed their buying behaviors (brand switching, cost rationalization, etc) during the Pandemic, according to McKinsey....
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Published: Jan 24, 2023
10 success stories of World's largest brands implementing Customer Engagement Platform
Working with market leaders, we create unique implementations that help us boost their sales results and at the same time improve the Marketing Automation...
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Published: Jan 26, 2023
Relationship Marketing Guide: Create the customer relationships that last
TO DISCOVER IN THIS GUIDE :
With the recent drive towards consumer privacy over the last decade, things are changing for marketers. As the world...
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Published: Jan 13, 2023
The Zero-Party Data Playbook 2022
We are in the midst of a great flux for marketers. Google and other behemoth browsers have finally cemented plans to comprehensively curtail third-party...
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Published: Jan 11, 2023
4 ways data can revolutionise your supply chain - How finance and operations are benefiting from a new era of connectivity
Businesses can be overwhelmed by data. The challenge is establishing the connectivity and analytics to make it valuable. And if that’s possible,...
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Published: Nov 22, 2022
Omnichannel Loyalty
For as heartfelt of a topic as it is, navigating the world of loyalty technology can be a real pain. It shouldn’t be, especially when a successful...
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Alimenter la boucle contenu-données
Un cercle vertueux se définit comme un enchaînement d’événements ayant chacun un effet positif sur le suivant. Ce concept...
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Published: Feb 04, 2022
Is Marketing Education Keeping Up With Social Media?
Social media marketing never stops evolving. Right now, there’s a knowledge gap for practitioners in our industry—here’s how to bridge...
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Published: Oct 13, 2022
The Relationship Marketer’s Playbook For Holiday Planning 2022
Sleigh your 2022 holiday marketing efforts with this tree-mendous guide
Summer holidays are coming! You might still be wearing layers and cooking...
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Published: Jul 05, 2022
The Ultimate CX Agent Guide: How to be the ‘employer of choice’ and not an internet meme
Are your agents ready to manage voice and digital interactions in a digital-first omnichannel environment?
We asked CX coaching experts...
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