Banking on Great Conversations
The challenges of the pandemic thrust banks that were struggling to remain relevant and their customers who were still digital holdouts into the same situation:...
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Published: Aug 23, 2022
Published: May 30, 2022
How Michaels Transformed Its Personalization Strategy: Unlocking Greater Loyalty & Engagement
Michaels has always understood the value of personalization. But as the craft retailer’s reach has expanded in both the digital and brick-and-mortar...
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How to Solve your Content Crunch
Transform your content delivery from an off-the-cuff process, into one seamless, connected journey
Your customers expect memorable moments at every...
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La Trobe University Maintains High Enrollment Rates with Live and On-demand Webinars
Founded with the intention to make higher education more accessible in Melbourne and regional Victoria, La Trobe University has served tens of thousands...
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Published: Dec 21, 2021
7 ways to increase the return on your LinkedIn ad spend with Sprinklr
Managing a million-dollar budget for ad spend is a big responsibility. You’re charged with producing campaigns economically and earning stellar results...
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Published: Mar 14, 2022
6 Easy Ways Your Investment Email Marketing Can Seize Attention
As asset and investment managers, you’re a big part of your clients’ lives — but they always have the choice to take their money elsewhere....
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Published: Dec 23, 2021
80+ MARKETING CAMPAIGN EXAMPLES
Marketing campaigns essentially aim to change the way their audience feels about their product, but sometimes, that means controlling the narrative, altering/shifting...
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Published: Jun 01, 2022
Evolving Customer Experience and Expectations in Australia
Delivering a great customer experience is essential in
any business. It drives loyalty, customer retention and,
by extension, revenues and profits....
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Published: Apr 21, 2021
15 New Experiences to Try Right Now
The shift to digital-first buying, along with the corresponding rise in engagement, means marketers have more opportunity than ever to influence the buying...
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Published: Dec 14, 2021
The Power Of Personalization
Back in the day, brands’ communications to their customers used to consist of a memorable message delivered to as big an audience as possible. But...
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Published: Oct 14, 2021
Supercharge Your Marketing with Mapp’s Digital Services
Mapp Cloud brings customer acquisition and customer engagement together in one simple platform infused with data intelligence.
With Mapp Services...
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Published: Jun 01, 2022
The 2022 headless commerce playbook
Is modern headless commerce right for you? Of course, modern headless commerce isn’t right for every business. You need to have either a skilled...
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2021 Digital Trends - Retail in Focus
Over the last year retailers have faced unprecedented challenges. The need to rapidly adapt to shifting consumer trends has never been more evident. For...
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Published: Dec 14, 2021
Best-In-Class Email Marketing
Interactions between consumers and brands are increasingly playing out across a wide variety of different online touchpoints, channels, and platforms....
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