Cross Channel | IT Corporate

Published: Aug 23, 2022

Banking on Great Conversations

The challenges of the pandemic thrust banks that were struggling to remain relevant and their customers who were still digital holdouts into the same situation:...

Manufacturers Reap Benefits From Selling Direct

Business-to-business (B2B) manufacturers today are facing greater demand for frictionless buying experiences. But they face a number of significant challenges...

Acquisition tools for your E-commerce Website

In a highly competitive market, online retailers are always on the lookout to boost their online activity in order to generate more qualified traffic to...

Published: May 25, 2021

Becoming an experience-based business: Your Blueprint for a Strong Digital Foundation

Brands that excel at delivering relevant and personalised customer experiences are leading because they’re following a revolutionary blueprint for...

Delivering Personalised Content for Dummies

The year 2020 finds the world living through a pandemic. With some exceptions, like the heroic responders, many people are sheltering in place. One of...

Published: May 07, 2021

Digital Document Processes in 2020: A Spotlight on Financial Services

The COVID-19 pandemic has transformed how and where we work. Businesses have had to respond quickly to adapt to remote workforces, virtual interactions...

Published: Jan 06, 2022

Digital creators vs. influencers: What’s the difference?

By now, you’ve likely heard of influencer marketing and the strategy of working with influencers or digital creators to help market or...

Adopting an Experimentation Philosophy

How can companies maximize their investments and take full advantage of the resources they already have to achieve better performance? Download this...

Published: Mar 16, 2022

Inbound vs. Outbound Marketing: which one to use in 2022?

Inbound marketing is the practice or methodology of drawing customers into your business. On the other hand, outbound marketing is the practice or...

Magic Quadrant for Multichannel Campaign Management

Marketing leaders will find a host of new vendors in this year's Magic Quadrant for multichannel campaign management. Vendors are focused on integrating...