Market Research Whitepapers

Marketing 101: Social Media Marketing in the Dark

Dark social is a significant and growing challenge that marketers need to take seriously. There is a growing body of evidence to show that consumers...

Published: Jun 23, 2023

Customer Operations for Dummies

Customers want answers to their issues and requests yesterday. So how can you empower your teams to deliver proactive service? Get Customer Operations...

Analysing Diversity & Inclusion Data: Here's How

Whether you’re running a brand-new start up or part of the HR department for an international organisation, a focus on diversity, equity and inclusion...

Published: Nov 08, 2022

Relationship Marketing: Drive revenue, create personalized experiences, and deliver a unique value exchange across the entire customer lifecycle

With the recent drive towards consumer privacy over the last decade, the environment for brand marketers is changing fast. As the world evolves, so does...

Published: Mar 20, 2023

Adobe Experience Manager for fueling experiences— everywhere.

As customer behavior continues to evolve rapidly, businesses must drive brand engagement or face irrelevance. The need to engage with the customer where...

Market Research

Marketing 101: Social Media Marketing in the Dark

Customer Operations for Dummies

Analysing Diversity & Inclusion Data: Here's How

Relationship Marketing: Drive revenue, create personalized experiences, and deliver a unique value exchange across the entire customer lifecycle

Como o marketing e as vendas podem se alinhar em 2021

6 Easy Ways Your Investment Email Marketing Can Seize Attention

Het headless commerce draaiboek van 2022

The state of contact centre transformation in the new digital world

Cultivating a future-proof customer journey strategy

Manufacturers Reap Benefits From Selling Direct

Digital creators vs. influencers: What’s the difference?

What Does CDD (Customer Due Diligence) Mean for Banks and Financial Companies?

2021 Global Customer Engagement Review

Adobe Experience Manager for fueling experiences— everywhere.

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