Listening to consumers is more important than marketing to them. And with a looming pan-European recession, this has never been more important. That’s...
The State of B2B Customer Journey Maturity Report, published by London Research in partnership with Adobe, is based on a 2022 survey of more than 600 B2B...
Marketing leaders today know that marketing automation is a must. Not only does it provide better customer experiences, it also increases productivity...
Agile is an approach for managing work that emphasizes visibility, collaboration, adaptability, and continuous improvement. It started in software development...
Today, supply chain disruptions are everywhere. Inbound, securing raw materials, parts and products can be slow, expensive and unreliable. Outbound, it’s...
The world of ticketing and entertainment is evolving quickly. Restoring customer confidence, reducing operational burden, and maintaining agility can help...
Connect creative and publishing processes with Adobe Experience Manager Assets and Workfront, to unlock organisational productivity and transform creative...
Payments in 2022 are much different than they were just a few short years ago. From Boomers to Gen Z, consumers across all demographics are seemingly demanding...
New technology has enabled businesses to evolve and streamline internal processes to optimize the digital buyer experience. To keep pace with other sectors,...
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