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There's a new paradox in marketing. We present a vision for how marketing leaders can balance trust and regulation to begin delivering one-to-one journeys beyond their own organizational walls:
Recent industry insight into how Financial Services marketing can benefit from network effects
Customer...
Published: May 15, 2018
Data is top of mind for many B2B marketers. But do they have the right data to drive success?
For the sixth consecutive year, Dun & Bradstreet surveyed over 250 B2B sales and marketing professionals to understand how data is being used to guide their go-to-market strategy. We uncovered the biggest obstacles and...
Published: May 10, 2019
Your supply chain impacts the quality, delivery and costs of your business’s products. Watson Supply Chain can elevate your existing systems to provide greater visibility, transparency and insight into supply chain data and processes.
Watson's Supply Chain solution is:
Supply Chain Optimization
...
Published: Aug 22, 2018
Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one personalization using the Relay42 data management solution. How, why, and did it work?
Discover how Nuon contended with the challenges associated with energy providers, such as churn rate and increasing...
Published: May 15, 2018
Introducing IBM Watson Supply Chain Business Network
Supply Chain Business Network correlates related documents so business users can quickly find related supply chain transactions, and pinpoint issues without involving IT... and natural language search and conversation allows them to get the answers they need fast,...
Published: Aug 22, 2018
Whether they purchase a product on your e-commerce site for home delivery or order a product to be delivered to your nearest brick and mortar location, customers want immediate inventory availability, fast shipping and a seamless end-to-end purchasing experience.
What can you expect to find out about in this webinar? ...
Published: Aug 24, 2018
Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than ever, conferring significant benefits for CMOs and their organisations in their quest for greater revenues, reduced costs and a vastly improved customer experience.
But while the advantages of technology are undeniable,...
Published: Apr 25, 2018
Blockchain technologies are rapidly being adopted in the financial services industries, and analysts project supply chain operations to be the next fertile ground for this fast-evolving technology.
Blockchain is a distributed, or shared, ledger that holds records of digital transactions in such a way that makes them...
Published: Aug 14, 2018
The rise of marketing technology has in some ways shined a light into areas that were previously hard to measure: media effectiveness, engagement with marketing campaigns, and the impact on the bottom line.
But new areas of darkness have been created: growing amounts of siloed and unstructured data that are not harnessed,...
Published: Apr 23, 2018
Understanding how to optimize Omni-Channel Order Management is key to your business’ success.
Today, consumers want seamless possibilities for selecting and receiving new products and services.
Intelligent order management systems allows brands and retailers to make informed decisions on how to profitably...
Published: Aug 14, 2018
In the last decade, customer relationship management (CRM) platform adoption has increased rapidly to meet the speed of business. Enterprises of all sizes and types are adopting CRMs as the norm. CRMs offer a single source of customer information and reduction in paper. Most importantly, they allow companies to do business...
Published: May 16, 2019
This knowledge brief examines the reasons that Best-in-Class companies have adopted Omni-chanel Order Management (OcOM) solutions to manage their opterations, and explored the essental nature of OcOM, as well as the opportunity cost of not changing or staying with their current solution.
In fact, findings from...
Published: Aug 14, 2018
Customer expectations for the combined brand experience are higher than ever.
This puts more pressure on retailers to merge their physical and digital processes. Despite omnichannel retailers’ efforts to achieve this goal, results continue to fall short — especially when it comes to delivering merchandise....
Published: Aug 14, 2018
Every business leader knows that good planning is instrumental in improving outcomes across the company: increasing revenue, anticipating market trends, and optimizing resources, to name a few. However, the supporting data has been limited—until now.
Welcome to the first-ever survey on the State of Connected...
Published: Nov 19, 2018
This whitepaper serves as a preventative measure against wasted resources, providing marketers with:
An overview of the current market challenges supported by key research and insights from industry leaders.
A practical and transferable example designed to optimize marketing initiatives in real-time and increase...
Published: May 15, 2018
HR is all about serving your people, whether they are shiny new recruits or lifetime employees. But all too often, outdated and cumbersome paper-based processes get in the way of those goals.
Discover how HR departments are using electronic signatures to streamline the on-boarding experience, increase employee satisfaction,...
Published: Feb 26, 2019