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Mapp Cloud brings customer acquisition and customer engagement together in one simple platform infused with data intelligence.
With Mapp Services you can generate even more value from your Mapp Cloud platform. Our team of experts can increase your marketing ROI, improve response rates, and generate more leads for...
Published: Oct 14, 2021
The North Star Framework is a model for managing products by identifying a single, crucial metric (the North Star Metric) that best captures the core value that your product delivers to its customers.
By the end of this book, you will:
Understand the purpose and value of the North Star Framework.
Be able...
Published: Oct 13, 2021
Today’s brands are entering a new era of customer engagement. The swift digital transformation spurred on by the COVID-19 pandemic and the rise of a whole host of new marketing technologies, channels, platforms, and digital devices has made digital messaging and brand experiences central to modern marketing. However,...
Published: Sep 27, 2021
With over half of all online transactions (globally) expected to be made using alternative payment methods by 2021 hoteliers can't afford to ignore them!
Providing customers with convenient payment methods is essential and these new APMS will not only enhance the guest experience, but they will...
Published: Oct 15, 2021
With the emergence of next-generation smartphones and handheld devices in the late 2000’s, eCommerce broke free from the desktop. Complimented by technologies including responsive web design and native apps, mobile commerce was soon embraced by consumers on a global scale. This technological revolution resulted in...
Published: Aug 27, 2021
Don’t lose hard-earned leads to inactivity.
This blog will provide you with a quick guide on how to effectively build cold email sales campaigns to re-engage contacts without wasting time and money. You’ll get email templates, a send schedule, tips on tagging and segmenting using CRM data, as well as ideas...
Published: Oct 14, 2021
Today’s digital fluent customers have high expectations and are the least loyal of all groups. Great CX is the key to retaining digital-fluent customers who leave the moment their expectations aren’t met. Our concise guide to omnichannel will allow you to evaluate whether your system drives the seamless omnichannel...
Published: Sep 27, 2021
The North Star Framework is a model for managing products by identifying a single, crucial metric (the North Star Metric) that best captures the core value that your product delivers to its customers.
By the end of this book, you will:
Understand the purpose and value of the North Star Framework.
Be able...
Published: Oct 13, 2021
Today’s consumers are shopping online more than ever. Digital commerce increased 76 percent YoY in June 20201, and many of those purchases are direct from manufacturers. It’s no surprise, then, that B2B companies are entering the direct-to-consumer (D2C) market in growing numbers. It’s both a new source...
Published: Aug 27, 2021
Amplitude is a product intelligence platform that helps teams around the world use their customer data to understand user behaviour, customer retention, revenue, and more.
To better understand the benefits and costs associated with an investment in Amplitude, Nucleus conducted an in-depth return on investment...
Published: Oct 13, 2021
As web experiences have become richer and more targeted over the years, there’s been a persistent gap that just hasn’t been filled—namely, the ability to speak directly to each individual web visitor. As the name suggests, web messaging is designed to help brands reach people via the web, whether that’s...
Published: Sep 27, 2021
The COVID-19 pandemic put organisational change into hyperdrive. Businesses were compelled to move to work from home or hybrid working models, which changed the entire flow of work as it became dependent on technology. As the contact centre is no longer one touchpoint in the customer journey, it fails without chain management....
Published: Sep 27, 2021
Our useful guide explores how activation campaigns, monetization campaigns, and retention campaigns can help drive business growth.
Download now for access to the entire guide alongside key research that we at Braze have conducted.
Published: Sep 24, 2021
The potential impact of marketing automation software for your business is enormous. In fact, 80% of companies that implement marketing automation see an increase in leads and 77% see an increase in customer conversions. What many overlook, however, is what it actually takes behind the scenes to hit such numbers, and achieve...
Published: Oct 22, 2021
Until recently, brands spent a lot of time waiting, Like a fisherman on a lazy summer afternoon, they focused on creating the perfect bait. They updated store displays or added content to their websites and waited for customers to appear. They relied on advertising to drive traffic they hoped would convert into sales....
Published: Aug 27, 2021
Download this video to see how developing a personalized and relevant CRM strategy is used to encourage user behavior to drive higher rates of retention and how Babbel has segmented four user personas to build messaging to better segment your CRM and drive a higher LTV.
Published: Oct 14, 2021
