Latest Whitepapers

Published: Oct 14, 2022

The Cross-Channel Marketing Difference

These days, leveraging a cross-channel approach to customer engagement isn’t a nice-to-have, it’s an imperative. And truly effective engagement...

Published: Oct 17, 2022

Buyer Enablement in der Praxis

Alle Aktivitäten entlang der Customer Journey, die dazu beitragen, Customer Experience zu schaffen, kann man unter dem Begriff Buyer Enablement zusammenfassen....

Published: Nov 10, 2022

How modern CRMs are tackling the top 5 marketing pain points

For sales and marketing leaders operating in today’s hyper-competitive world, their CRM system could be the difference between success and failure....

Published: Jan 20, 2023

Reimagine Travel: The Customer Journey

Travel and tourism are back on the move. Demand is significantly increasing for both domestic and leisure travel, and there’s been a strong rebound...

Published: Jan 11, 2023

The digital imperative in customer services - How technology is transforming customer and employee experience to drive business growth

Advanced and continuously evolving technologies — artificial intelligence (AI), machine learning (ML), the internet of things (IoT) and more —...

Published: Oct 14, 2022

Connected Engagement: Understanding Today’s Marketing Stacks and Ecosystems

Today’s consumers expect brands to be able to understand and speak to them without skipping a beat as they jump from device to device. Achieving...

Published: Jan 09, 2023

Execute highly personalised campaigns that deepen customer relationships

With FSI organisations seeing greater digital interactions with their customers across a variety of platforms, it’s more important than ever for...

Published: Oct 14, 2022

Brilliant Experiences, Channel by Channel

Communicating in ways that speak to each individual customer, is what allows brands to build strong relationships. In this guide, we’ll explore how...

Published: Jan 13, 2023

The Zero-Party Data Playbook 2022

We are in the midst of a great flux for marketers. Google and other behemoth browsers have finally cemented plans to comprehensively curtail third-party...

Published: Oct 14, 2022

Modern Customer Retention: What You Need to Know

A renewed, and long overdue, focus on retention is finally here. Companies are finding success through acquiring the right audiences, understanding those...

Published: Oct 28, 2022

IDC MarketScape: Worldwide Collaboration and Community Applications 2021 Vendor Assessment

This study applies the IDC MarketScape methodology to evaluate major global collaborative and community platform vendors. As the pandemic drove...

Published: Jan 06, 2023

Tomorrow's CMO: Marketing's generation of change

About the Guide Following the most challenging period in business history, the next generation of CMOs is determined to shake up the marketing...

Published: Nov 22, 2022

The Omnichannel Difference: How The Most Customer-Focused Companies Deliver The Value of Omnichannel

We’ve all heard the call to be more omnichannel in the way that will win, serve, and retain customers — especially as customers become more...

Published: Oct 14, 2022

In-App Messages: What They Are, How They Work, and Why They Matter

We’re living in a connected world. Every screen is a window of opportunity, a chance to engage with your customers. And if you want to keep the conversation...

Published: Dec 02, 2022

The Ultimate marketer’s guide to Customer Data Platforms: Why CDP’s will be the new CRMs of the post-pandemic, cookieless world

76% of consumers have permanently changed their buying behaviors (brand switching, cost rationalization, etc) during the Pandemic, according to McKinsey....

Published: Oct 20, 2022

Evolving Work Management at the Happiest Place on Earth

Get a look at the ongoing reorganization and redeployment of Workfront for Disney's internal agency, Yellow Shoes, through the lens of the Project...

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