Salesmanago

Latest resources from Salesmanago

Customer Intimacy The most meaningful bond with the customer, built with zero-party data

Today’s eCommerce is on the verge of the great change. We got used to see the customers through the prism of behavioral and...

Converse Case Study

This case study describes the effects of deploying Customer Engagement Platform at Converse online store, a franchise operated by Orbico. ...

The Ultimate marketer’s guide to Customer Data Platforms: Why CDP’s will be the new CRMs of the post-pandemic, cookieless world

76% of consumers have permanently changed their buying behaviors (brand switching, cost rationalization, etc) during the Pandemic, according...

Zero Party Data Revolution in Ecommerce: Get ready for the new Data Privacy & Cookieless World

Many marketing professionals fall into the trap of assuming in advance that they know what their customers want. This attitude tends to backfire,...

The Ultimate marketer’s guide to Customer Data Platforms

76% of consumers have permanently changed their buying behaviors (brand switching, cost rationalization, etc) during the Pandemic, according...

The Ultimate Guide to Headless Commerce

The accessibility of reaching and consuming content through various touch points has left marketers scratching their heads in a constant battle...

Recession Survival Guide for eCommerce: How to cope with the new paradigms of customer behaviours in the high inflation environment and maximize revenue growth … the Lean Way

In 2020 to 2022 the world has gone through major turmoil. Series of events that followed reshaped our lives on all levels. Naturally, changes...

Recession Survival Guide for eCommerce: How to cope with the new paradigms of customer behaviours in the high inflation environment and maximize revenue growth … the Lean Way

In 2020 to 2022 the world has gone through major turmoil. Series of events that followed reshaped our lives on all levels. Naturally, changes...

Customer Intimacy: The most meaningful bond with the customer, built with zero-party data

Today’s eCommerce is on the verge of the great change. We got used to see the customers through the prism of behavioral and other...

Recession Survival Guide for eCommerce: How to cope with the new paradigms of customer behaviours in the high inflation environment and maximize revenue growth … the Lean Way

In 2020 to 2022 the world has gone through major turmoil. Series of events that followed reshaped our lives on all levels. Naturally, changes...

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