We were tired of seeing an ad for a refrigerator we’d already bought. We were disappointed we didn’t see an ad for a task-tracking app we really needed. That’s when we realized—useful information we actually wanted to see wasn’t able to reach us through all the informational noise of irrelevant ads. As a result, we challenged ourselves to create a platform that solves this problem; a solution that helps clients get useful, needed information and empowers advertisers to only show their ads to appropriate audiences. We put our obsession with data, artificial intelligence (AI) models and all things tech to use. We created Influ2—a platform that helps preserve the advertising ecosystem by showing relevant ads to relevant people.