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Marketing in the Dark : Dark Data
The rise of marketing technology has in some ways shined a light into areas that were previously hard to measure: media effectiveness, engagement...
Gartner Distributed Order Management Report
Some of the major and key challenges that have arisen today are that the majority of retailers lack experience in implementing a distributed...
The Road to Successful In-store Fulfilment
Customer expectations for the combined brand experience are higher than ever.
This puts more pressure on retailers to merge their physical...
Marketing in the Dark : Dark Data
The rise of marketing technology has in some ways shined a light into areas that were previously hard to measure: media effectiveness, engagement...
Omni-Channel Order Management: A Compelling Value Proposition for Change
This knowledge brief examines the reasons that Best-in-Class companies have adopted Omni-chanel Order Management (OcOM) solutions to manage...
17 façons de mener à bien les projets marketing
Qu’est-ce qui empêche les équipes marketing de réussir ? Pourquoi certains directeurs marketing semblent accepter...
Data the New Natural Resource
The vast increase in dark data—all of the unstructured data from the Internet, social media, voice and information from connected devices—is...
Marketing in the Dark: Dark Social
Dark Social, explores the impact of this growing phenomenon, and looks at how companies can interact with consumers appropriately and effectively...
The right time for real-time marketing
In a climate of rising customer expectations, now is the right time to refine your use of inbound channels—it is the time to go real time....
Industry Leaders’ Guide to Success in Omni-Channel Order Management
Understanding how to optimize Omni-Channel Order Management is key to your business’ success.
Today, consumers want seamless possibilities...
