In a recent survey of 9,143 respondents across the U.S., U.K., France, Germany, Australia, Singapore and India, Airship uncovered a wealth of actionable data spotlighting the latest in consumer behaviors and expectations for mobile experiences.
Airship’s report, The Mobile Customer Imperative, reveals the growing role of apps in consumers’ lives and must-know shifts in how they want to engage with brands, including how these preferences differ across countries and demographics. Our report also highlights some of the ways in which brands can leverage these insights to deliver the experiences your customers demand.
Check out these six illuminating findings from the survey. And be sure to download the full report for more valuable insights and recommendations.