Aberdeen on customer experience: How leading firms succeed with customer operations

Published by ServiceNow

Aberdeen surveyed 1,357 businesses from over 10 industries to share their top strategic priorities and core capabilities for managing customer operations–when customer service works together with middle- and back-office teams to resolve customer issues. Gain new insights from these exclusive findings.

Join us to hear what your industry peers shared as pillars of their back-office and customer experience success. You’ll get insights on how leading firms manage digital transformation and orchestrate service and back-office activities—enabling better collaboration across all departments. You’ll learn:

  • The top strategic priorities driving customer operations
  • How to enable better communication between customer service and the teams that support it
  • How to use operations to deliver top-notch customer experiences

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Related Categories Marketing Strategy, Marketing Automation, Marketing Strategy