It’s been looming on the horizon for Digital Marketers for some time now. The end of cookies.
In the phase-out of third-party cookies, you'll still have access to all of your first-party cookies and data, and this will become critical data for you to feed into the ad platform algorithms. Most web browsers like Mozilla Firefox, Safari have already made the move.
Download this Webinar and watch this 4-part series to get the lowdown on how it will affect marketing reporting:
Why are third-party cookies disappearing?
How to prepare your attribution reporting for the end of third-party cookies
How will my tracking and retargeting be affected?
Testing, optimization, and reporting without third-party cookies