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ON24 Webinar Benchmarks Report: Canada Edition

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How Five Leading Canadian Companies Engage Audiences in a Work-from-Home World.

The threat of COVID-19 has caused companies to quickly switch to remote working, with almost anyone who can work at home being asked to do so. However, the sudden mass move to distributed working will have lasting impacts, even as the virus subsides. Major employers now see this as the new normal.

While face-to-face interactions offer a strong and personal way of connecting, major events have been canceled and the value of business travel is being questioned. The result of these changes means that even once everyone can move freely, there will be a new normal in place. Digital interactions will command an even greater share of communications.

In this new world, webinars are the answer to connect with your audiences wherever they are. When compared with almost any other alternative—from static written communications to one-way video broadcast—webinars are the only channel that allow you to offer two-way interaction at scale, in a way that feels personal and human.

So come on in and find out how your peers are using webinars today. Welcome to the new normal.

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Related categories
Strategic Marketing, Marketing Technology, B2B, Marketing Innovation, Collaboration, Adaptation, Technology, Marketing Technology, Modern Marketing, Segmentation, Strategic Marketing, Responsive Design, Measurement, Content Marketing, Multi-channel Marketing, Online Marketing, Web Conversion

 

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