IT Corporate

Key Considerations During a Global Crisis

This resource is published by IT Corporate


More than ever, now is the time, to connect with your target audience and to provide them with educational content and solution-based collateral.

During these unprecedented times it is important for businesses to now review their tactics for reaching their target audiences, it is also important to maintain engagement with customers and prospects by using informative content to drive measurable results and fill pipelines.

As a global IT lead generation specialist, we have been having many conversations with our client and agency partners to learn about their response to COVID-19 and advise them of the changes to consumption behaviour that we are seeing across our network.

In this e-book, we have gathered some insights from industry leaders in B2B technology marketing, to provide you with multiple opinions and top tips for managing lead generation during a global crisis, we’ve also shared some insight into how we are seeing the market respond across our global network.

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Related categories
Customer Interaction, Email Marketing Software, Marketing Campaigns, Market Research, Marketing Insights, Marketing Strategy, Consumer Analytics, Digital Marketing, Adaptation, Marketing Technology, Customer retention, Search Optimization, Marketing, Measurement, Digital marketing strategies, Engaging customers, Content and syndication strategy, Emerging marketing, Content Marketing, Marketing software




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