Riding the Fast and Furious Flow of Content: A guide to staying afloat in the rush to keep up

Published by Adobe

An eMarketer report estimates that 9 out of 10 B2B companies in the U.S. are now using digital content marketing. It’s little wonder—that’s where their audiences are.

Whether you start from the ground up or retool an existing system, a comprehensive content management system (CMS) will allow you to create and deliver more personalized and relevant brand experiences. It will also help you drive demand across channels. Better understand your existing customers while discovering new ones. And increase your ROI, brand consistency, and loyal customers.

We’ve compiled a list of best practices to help you build the right foundation. You don’t have to do them all right away. The key is to focus on the areas where you can improve immediately and continue from there as you navigate the rapids of content delivery. 

Download Now


Required fields*

The Adobe family of companies would like to bring you great content like this and keep you informed with personalized communications about Adobe’s products and services via email and telephone.  By submitting this form, you agree to receive these communications at the email address and phone numbers you provided.  See our Privacy Policy for more details or to opt out at any time. Please agree to the conditions

By requesting this resource you agree to our terms of use. All data is protected by our Privacy Notice. If you have any further questions please email

Related Categories Strategic Marketing, Marketing Technology, B2B, Marketing Innovation, Collaboration, Adaptation, Technology, Marketing Technology, Modern Marketing, Segmentation, Marketing, Strategic Marketing, Responsive Design, Measurement, Content Marketing, Multi-channel Marketing, Online Marketing, Web Conversion