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IBM

Marketing 101: Social Media Marketing in the Dark

This resource is published by IBM

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Dark social is a significant and growing challenge that marketers need to take seriously.

There is a growing body of evidence to show that consumers are increasingly sharing content privately, for example through messaging apps such as WhatsApp and Messenger, rather than on publicly accessible social networks where brands can more easily listen to, and track, what is being said about them, and what is being shared.

Simply put, dark social is sharing that cannot be accurately measured by a digital analytics platform.This represents a significant challenge for marketers seeking to understand the impact of their content on customer journeys and the path to purchase.

Download this Whitepaper now for more information on Dark Social and the growing impact it can have on Marketers.

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Related categories
Marketing Technology, Market Research, Marketing Data, Marketing Campaigns, Cross Channel, Customer Data, Market Research, Marketing Insights, Marketing Metrics, Peer Influence, B2B, Marketing Innovation, Collaboration, Adaptation, Technology, Marketing Technology, Modern Marketing, Segmentation

 

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