The CIO, Customer Experience and The New CRM
This resource is published by Microsoft
Business technology leaders have unique opportunities and significant challenges in the new era of the customer.
Chief Information Officers, Chief Digital Officers or Chief Marketing Officers are increasingly investing time and resources in delivering enhanced customer experience, and CRM will be a core platform in delivering this new vision.
The task for business technology leaders is to ensure they can bring relevant data and content to all customer touching systems of engagement, from systems of record and from analytics-driven systems of insight across the enterprise and using it to deliver superior customer service, customer experience and enhance customer loyalty.
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