How to Choose a Great CMS
This resource is published by Acquia
The first generation content management system (CMS) essentially supported your website as a digital brochure. As digital technology started to become a bit more interesting, the second generation CMS added functionality to keep pace with video, interactive multimedia and, eventually, the social media revolution, along with the rise of mobile devices and tablets.
And then, rather suddenly, the game changed. Digital became as much about business as it had been about communications, social interaction, or technological innovation.
Uber. Apple. Netflix. FitBit. Airbnb. Pandora. Nest. Amazon. We have seen industry after industry upended by digital technology and the reinvention of business models: music, software, TV, video, travel, retailing, telephone, news, fItness, taxis. And business disruption continues, through wearable technology, virtual reality and the Internet of Things.
Today, an organisation’s CMS is essential for:
- Brand awareness
- Consumer engagement and longevity
Digital Marketing, Social Content, Content Marketing