Content, Community and Commerce: How the CPG Industry Can Achieve Digital Engagement
This resource is published by Acquia
As a director for an international company that enables corporations to establish and manage their digital experience, Ian Richardson has seen at first-hand the effects of the digital revolution and the disruption it has wreaked across several industries in recent years. It has forced established brands to adapt to the new reality, decline or perish altogether.
Download this document by Ian Richardson, Regional Director, Consumer Packaged Goods at Acquia to read more.
Marketing Analytics, Marketing Strategy, Customer Analytics, Customer Relationship, Consumer Analytics, Data Mining, Digital Marketing, Online Marketing, Data-Driven Marketing, Targeting, Display Advertising