Managing the Mobile Rush: Smart Strategies for Multi‐channel Publishing
This resource is published by Sitecore
With sales of mobile devices surpassing PCs, it’s easy to see why both consumers and producers of mobile media are flocking to it. Smartphones capture consumers’ undivided attention while enabling them to work in “microtime” – grabbing small slices of productivity as they use these devices to fill countless sporadic moments of spare time throughout the day. For producers of mobile content, this dynamic marketing channel offers accessibility, high levels of deliverability, and new ways to engage users with targeted, personalized content.
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