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Sitecore

Why Marketers Self-Sabotage Their Digital Campaigns 4 Toxic Habits That Prevent Digital Marketing Success

This resource is published by Sitecore

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Today’s customers are different. The digital age has not only created more ways in which businesses can engage with customers; it has also opened up endless research opportunities, meaning today’s customers have more choices and can make more informed purchasing decisions than ever before. In fact, most buyers are already 70% of the way through the decision-making process before they even speak to a sales representative1; businesses which haven’t featured heavily in a buyer’s online research before this point, are likely to be missing sales opportunities.

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Related categories
Search Optimization, Website performance, Customer retention, SEO, Search Optimization, Marketing, Social Content, Online Marketing, Search Engine Optimization, Web analytics, Online business

 

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