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Brightcove

Architecting a Video Encoding Strategy Designed for Growth

This resource is published by Brightcove

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When building out an online video strategy, there are myriad decisions that will have a direct impact on how viewers engage with video. By architecting the video experience from the beginning to be flexible and dynamic, it’s possible to build a system that is not only a joy for users to watch, but is designed at its core for growth. In this guide, we will discuss simplifying output renditions for multi-device streaming, dynamically generating playlists with HLS and Smooth Streaming protocols and concatenating video using manifest files.

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Related categories
Marketing Technology, B2B, Marketing Innovation, Collaboration, Adaptation, Technology, Marketing Technology, Modern Marketing, Segmentation

 

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