Goodbye broadcasts, hello conversations

Published by WhatsApp

Messaging is a new medium that requires a new model of interaction. To make the most of the messaging opportunity, businesses must move beyond impersonal broadcasts and embrace truly personalized conversations. WhatsApp lets businesses deliver expected, timely and relevant messages to build long-lasting relationships with high-value customers. In our step-by-step guide, we’ll show you how. Marketers: learn how to make customers look forward to hearing from you.

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