The pace of the digital economy has made streamlining work processes and syncing marketing efforts to overall strategy crucial to success. It is more important than ever that marketing teams reimagine the way they get work done so they can spend their time on efforts that are aligned with overall business goals, move at a faster pace, and deliver the personalized experiences customers expect—without adding budget, time, or resources.
As you start to reimagine marketing work, consider the following questions:
Are you confidently able to connect marketing work execution to strategy at every stage of the work lifecycle?
Do your teams have the integrated tools and resources they need to do their work effectively and efficiently?
Are workflows and processes automated to ease workload and free up time for the highest value work?
The following key steps will help you connect your people and systems, iteratively plan and prioritize work, align execution to strategy, accelerate important projects, and allocate budget, resources, and time to the right work.