The accessibility of reaching and consuming content through various touch points has left marketers scratching their heads in a constant battle to keep pace with growing customer demands.
People are slowly moving away from the traditional ways of online interactions with the advent of the mobile channel, Internet of Things (IoT), and progressive web applications (PWA). Moreover, Customer Experience has become a pain point for all eCommerce companies, as the main goal here is to offer an agile and preferably hyper-personal Customer Journey. This, unfortunately, requires a huge amount of developer work, especially for large and somewhat outdated online stores.
Here’s where Headless Commerce comes to the rescue.