Zero Party Data Revolution in Ecommerce
Published by Salesmanago
No AI or Machine Learning will ever know the customers better, than they know themselves.
Many marketing professionals fall into the trap of assuming in advance that they know what their customers want. This attitude tends to backfire, as customers often follow their own paths rather than aligning with the vision of brainiacs from Marketing departments. Therefore, one should consider whether the demand for more “human” marketing is real?
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Customer Data, Online Marketing, Targeting, Online Marketing, Online Marketing