OneTrust
flow-image

The complete guide to first-party data

Published by OneTrust

$19.2 billion.

That’s the amount of money that was spent just two years ago on third-party data (data collected from sources like websites and platforms, as opposed to the person the data pertains to).

For years, collecting third-party data has been the go-to method to break through to new audiences. But due to numerous changes around data privacy, that’s all coming to an end.

We’re approaching the end of third-party cookies, and this shift is changing how marketers and publishers consider their profession. The elimination of third-party cookies presents challenges for creating hyper-targeted, measurable campaigns. How can you continue delivering the personalization that audiences crave and that drive results?

Read now to discover more.

Download Now

box-icon-download

Required fields*

Please agree to the conditions

By requesting this resource you agree to our terms of use. All data is protected by our Privacy Notice. If you have any further questions please email dataprotection@headleymedia.com.

Related Categories Email Marketing, Customer Interaction, Cross Channel, Customer Data, Targeting, B2B, Technology