The complete guide to first-party data

Published by OneTrust

$19.2 billion.

That’s the amount of money that was spent just two years ago on third-party data (data collected from sources like websites and platforms, as opposed to the person the data pertains to).

For years, collecting third-party data has been the go-to method to break through to new audiences. But due to numerous changes around data privacy, that’s all coming to an end.

We’re approaching the end of third-party cookies, and this shift is changing how marketers and publishers consider their profession. The elimination of third-party cookies presents challenges for creating hyper-targeted, measurable campaigns. How can you continue delivering the personalization that audiences crave and that drive results?

Read now to discover more.

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Related Categories Email Marketing, Customer Interaction, Cross Channel, Customer Data, Targeting, B2B, Technology