For sales and marketing leaders operating in today’s hyper-competitive world, their CRM system could be the difference between success and failure. A good CRM should help them bring more leads into nurture streams and convert them faster. An excellent CRM can help them deliver the personalized services that consumers now expect and provide the superior experiences that will keep their customers loyal.
However, the economic turbulence of the last few years has accelerated the digitization of customer-facing processes, data privacy laws are in constant flux and tools such as AI are helping to re-imagine the value that CRM can deliver to your organization. Can you be sure that your CRM system is keeping up with these changes?
This eBook highlights five tell-tale signs that it might be time to shake up your software selection – and how a leading-edge CRM system can help.