As marketers, we can be a picky bunch. In an effort to put our best foot forward, we often use brand guidelines, tone-of-voice documents and documented approval processes. We check and double check our work, asking for everyone to go over a fine-tuned piece of copy.
In an age where a print ad, a brochure or a quarterly...
Published: Oct 23, 2020
What’s the one factor that over three quarters (77%) of British consumers say will encourage them to buy more online? Answer: better use of video and rich media content.
Brands are constantly looking for the latest information on what customers want and insight into what makes them buy. To...
Published: Nov 09, 2015
Think you understand the financial implications of a tsunami wiping out a global manufacturer? What happens when a major distributor goes bankrupt?
Major catastrophic events and even seemingly unrelated business decisions can have a serious impact on your bottom line.
Think you know the impact of...
Published: Aug 22, 2018
The demand to be at every touchpoint in the customer lifecycle is no longer an option - it’s a requirement. To manage, deliver, and optimise experiences consistently across all touchpoints, organisations are looking to digital experience platforms as the foundation of their digital presence.
Download this report...
Published: Jan 14, 2016
Starting this month, guests staying at the 72-room Henn-na Hotel in Sasebo, Japan, will be checked in by 10 life-like robots and facial recognition software will be deployed to open doors. Starwood Hotels and Hilton Worldwide will allow guests to bypass check in altogether and use their phone or Apple watch...
Published: Jan 14, 2016
SugarCRM has leveraged IBM and other strategic partnerships to broaden its omnichannel appeal to enterprises, making Sugar a strong alternative to Salesforce.com, Microsoft, Oracle and SAP.
Download this report to learn how SugarCRM's four-pillar strategy enables businesses to create extraordinary customer experiences....
Published: Jan 28, 2016
The North Star Framework is a model for managing products by identifying a single, crucial metric (the North Star Metric) that best captures the core value that your product delivers to its customers.
By the end of this book, you will:
Understand the purpose and value of the North Star Framework.
Be able...
Published: Jul 19, 2021
The digital-first future is here, and higher education institutions are figuring out how to make the most of it. For universities, this often means ingratiating digital assets into the wider higher education experience. Everything from recruitment strategies and alumni engagement to donor events now needs a digital touch....
Published: Mar 03, 2021
Mobile video viewing is up across the board, but is ad revenue keeping pace?
Learn how to close the mobile video monetization gap with this new whitepaper, “Mobile Video Monetization: Advice for Content Owners on Decisions and Best Practices,”
This whitepaper outlines 5 key questions every content...
Published: Nov 09, 2015
In our 35-criteria evaluation of sales force automation (SFA) providers, we identified the 10 most significant ones — bpm'online, CRMNEXT, Infor, Microsoft, NetSuite, Oracle, Pegasystems, Salesforce, SAP, and SugarCRM — and researched, analyzed, and scored them.
This report shows how each provider...
Published: Apr 04, 2018
Artificial Intelligence is one of the most hotly debated topics today across industries.
AI also has the potential to drastically alter how global supply chains function. Hear from Gartner's Noha Tohamy in this webinar about the challenges organizations face when adopting AI.
She will also share real life...
Published: Aug 22, 2018
There comes a point where once campaigns are up and running, it’s not about either getting things moving or reinventing the wheel. So what should marketers do in this scenario?
Optimization provides an answer. By both fostering a culture of continual improvement, and by looking at the whole customer journey...
Published: Apr 23, 2021
Connecting with today’s crazy-busy prospects is tough. More and more, your conversations happen over the phone and online. Which is why winning in that virtual meeting – whether by phone, screen share, or video – is more critical than ever.
In this series, sales strategist, speaker and author, Jill...
Published: Aug 02, 2015
Founded with the intention to make higher education more accessible in Melbourne and regional Victoria, La Trobe University has served tens of thousands of students for more than 50 years.
Prior to the COVID-19 pandemic, La Trobe held an annual “Open Day” event designed to give current and prospective...
Published: Mar 02, 2021
