There comes a point where once campaigns are up and running, it’s not about either getting things moving or reinventing the wheel. So what should marketers do in this scenario?
Optimization provides an answer. By both fostering a culture of continual improvement, and by looking at the whole customer journey...
Published: Apr 23, 2021
More than 60 percent of CIOs say artificial intelligence (AI) and machine learning will be critical to their business in five years. As brands continue to look for ways to stand out among competitors, more and more are turning to AI. But they need some guidance around where to start and how to be successful. ...
Published: May 25, 2021
The North Star Framework is a model for managing products by identifying a single, crucial metric (the North Star Metric) that best captures the core value that your product delivers to its customers.
By the end of this book, you will:
Understand the purpose and value of the North Star Framework.
Be able...
Published: Jun 11, 2021
Traditional BI's passive approach can't handle today's data-driven demands. Introducing Active Intelligence. Real-time agility has become essential, and the faster an organization can respond to events as they evolve, the better it can compete. In the eBook, Active Intelligence - The Next Era of Business Intelligence:...
Published: Jan 08, 2021
Think you understand the financial implications of a tsunami wiping out a global manufacturer? What happens when a major distributor goes bankrupt?
Major catastrophic events and even seemingly unrelated business decisions can have a serious impact on your bottom line.
Think you know the impact of...
Published: Aug 22, 2018
The digital-first future is here, and higher education institutions are figuring out how to make the most of it. For universities, this often means ingratiating digital assets into the wider higher education experience. Everything from recruitment strategies and alumni engagement to donor events now needs a digital touch....
Published: Mar 03, 2021
The demand to be at every touchpoint in the customer lifecycle is no longer an option - it’s a requirement. To manage, deliver, and optimise experiences consistently across all touchpoints, organisations are looking to digital experience platforms as the foundation of their digital presence.
Download this report...
Published: Jan 14, 2016
Mobile video viewing is up across the board, but is ad revenue keeping pace?
Learn how to close the mobile video monetization gap with this new whitepaper, “Mobile Video Monetization: Advice for Content Owners on Decisions and Best Practices,”
This whitepaper outlines 5 key questions every content...
Published: Nov 09, 2015
Whether they purchase a product on your e-commerce site for home delivery or order a product to be delivered to your nearest brick and mortar location, customers want immediate inventory availability, fast shipping and a seamless end-to-end purchasing experience.
What can you expect to find out about in this webinar? ...
Published: Aug 24, 2018
Tired of being stuck with average marketing results? Have no fear, the Hero’s Guide will help you supercharge your video marketing in no time!
In the Video Marketing Hero Epic, the following will be covered:
• Aligning video content strategy with the customer lifecycle
• Evaluating the...
Published: Nov 09, 2015
Connecting with today’s crazy-busy prospects is tough. More and more, your conversations happen over the phone and online. Which is why winning in that virtual meeting – whether by phone, screen share, or video – is more critical than ever.
In this series, sales strategist, speaker and author, Jill...
Published: Aug 02, 2015
As marketers, we can be a picky bunch. In an effort to put our best foot forward, we often use brand guidelines, tone-of-voice documents and documented approval processes. We check and double check our work, asking for everyone to go over a fine-tuned piece of copy.
In an age where a print ad, a brochure or a quarterly...
Published: Oct 23, 2020
As in-person events take a backseat to digital experiences, and companies look to maintain momentum without in-person interactions, having an up-to-date digital marketing strategy has become critical. It’s time to start revamping our marketing tactics to succeed in a digital-centric consumer landscape. ...
Published: Mar 02, 2021
Artificial Intelligence is one of the most hotly debated topics today across industries.
AI also has the potential to drastically alter how global supply chains function. Hear from Gartner's Noha Tohamy in this webinar about the challenges organizations face when adopting AI.
She will also share real life...
Published: Aug 22, 2018
