The North Star Framework is a model for managing products by identifying a single, crucial metric (the North Star Metric) that best captures the core value that your product delivers to its customers.
By the end of this book, you will:
Understand the purpose and value of the North Star Framework.
Be able...
Published: Jul 19, 2021
Digital marketing — and its importance in driving revenue — has rarely been more crucial for organisations of all stripes. But simply having a bigger role to play in an organisation’s success isn’t enough. To cement its spot at the table, marketing must not only generate leads for sales, but actively...
Published: Apr 21, 2021
Personalisation is a disruptive innovation, requiring new organisational structure and planning, and technology investments. These changes take time and energy to implement, but pay massive dividends for the customer and the business.
To personalise digital content, organisation’s first...
Published: May 04, 2016
Founded with the intention to make higher education more accessible in Melbourne and regional Victoria, La Trobe University has served tens of thousands of students for more than 50 years.
Prior to the COVID-19 pandemic, La Trobe held an annual “Open Day” event designed to give current and prospective...
Published: Mar 02, 2021
Customers expect more from brands when it comes to convenience, resolution times and agent expertise. Evolving customer preferences are tightly linked to innovations in digital technology, and brands must embrace both in order to keep pace with heightened expectations. The good news is that brands that can deliver on expectations...
Published: Jan 12, 2018
How Five Leading Canadian Companies Engage Audiences in a Work-from-Home World.
The threat of COVID-19 has caused companies to quickly switch to remote working, with almost anyone who can work at home being asked to do so. However, the sudden mass move to distributed working will have lasting impacts, even...
Published: Aug 27, 2020
A badly run webinar is like a badly run meeting — a waste of everyone’s time. So we’re taking a stand against poor production, dull delivery and coma-inducing content that can give this great format a bad name.
It probably won’t come as a complete shock, but we recommend Citrix GoToWebinar...
Published: Sep 01, 2016
In this instalment of the Experience Essential series, we show you how you can start delivering the right content to the right people at the right time. You’ll learn the fundamentals to put into place so you can connect with customers in the moments that matter and offer them great experiences.
Published: Oct 14, 2020
In our 35-criteria evaluation of sales force automation (SFA) providers, we identified the 10 most significant ones — bpm'online, CRMNEXT, Infor, Microsoft, NetSuite, Oracle, Pegasystems, Salesforce, SAP, and SugarCRM — and researched, analyzed, and scored them.
This report shows how each provider...
Published: Apr 04, 2018
An SAP Gold Partner, FIS Informationssysteme und Consulting is dedicated to providing the best in services and solutions to complement and enhance SAP® software offerings. SAP implementation and process consultation is an integral part of the FIS portfolio and it relies on the SAP Education organization and its offerings....
Published: Sep 01, 2013
With the arrival of the new decade came the ultimate catalyst of the digital era. But how are leaders transforming to a digital-first approach to ensure long-term growth?
Inside this new report from Harvard Business Review Analytics Services, you’ll find original research and real-world stories that help unpack...
Published: Jul 19, 2021
Workday On-Demand Solutions Designed for Global Organisations Twenty-five years ago, when enterprise software applications first emerged, the concept of “global business” was radically different from what it is today. “Global” companies were typically a collection of independently operating regional...
Published: Jun 09, 2012
Best practices for delivering content-powered commerce to mobile B2B buyers.
Smartphones are everywhere, and that includes the workplace. Professionals use them to multitask in meetings, at client offices, and on the road. So it’s no surprise that mobile commerce is a growing slice of the B2B eCommerce pie....
Published: Feb 19, 2020
IDC Manufacturing Insights recently conducted a worldwide study of over 375 enterprises, across multiple discrete manufacturing sectors covering 12 countries, on behalf of Infor. The survey showed that: ● Complexity is dramatically growing, with market, operational aspects, and IT the main business areas that will grow...
Published: Jan 01, 2012
