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Dash Hudson

Creator Marketing: The Next Era of Influencers

The advertising industry is changing. Privacy is a growing topic, with the phasing out of third-party cookies, as well as the majority of global iOS users opting out of app tracking. This year will be defined by brands adjusting their advertising strategies in order to prioritize winning with great organic content. Simultaneously,...

Published: Jun 09, 2022
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Sopheon

From Innovation To Profit: New Product Development Strategies for CPG

Few industries have changed more during the past decade than consumer packaged goods. In a landscape rocked by an economic crisis, rapid digitalization, and agile competitors bringing products to market quickly, CPG companies have been forced to re-evaluate their strategic innovation priorities.

Published: Mar 30, 2022
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ServiceNow

Evolving Customer Experience and Expectations in Australia

Delivering a great customer experience is essential in any business. It drives loyalty, customer retention and, by extension, revenues and profits. Done well, it can be a company’s point of difference, providing a competitive edge. Read now to discover why technology hasn’t solved customer service...

Published: Jun 01, 2022
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Amazon Web Services: AWS

The Data-Driven Enterprise: A Guide to Maximising the Value of your Data

This eBook covers the six practical steps your organization can take to become data-driven and how other organizations are using data to better customer interactions, improve efficiency, and increase agility.

Published: May 09, 2022
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Scandit

Drive CPG Revenue through Digitalized B2B E-Commerce Ordering

E-commerce has been shaping buying trends for the past 20 years. But surprisingly, the global B2B e-commerce market ($6.64 trillion in 2020) is around double the size of the B2C e-commerce market ($3.67 trillion). Enabling B2B customers to reorder products more efficiently has therefore become a key element of a manufacturer’s...

Published: Apr 06, 2022
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Algolia

The 2022 headless commerce playbook

Is modern headless commerce right for you? Of course, modern headless commerce isn’t right for every business. You need to have either a skilled IT team or the resources to hire a systems integration partner. And your organization must have a clear idea of what your unique, branded experience will look and feel...

Published: Jun 01, 2022
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Workday

Global at the Core The Business and Technology Benefits of Workday’s Global Approach to Enterprise Applications

Workday On-Demand Solutions Designed for Global Organisations Twenty-five years ago, when enterprise software applications first emerged, the concept of “global business” was radically different from what it is today. “Global” companies were typically a collection of independently operating regional...

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IBM

The Cognitive Revolution: Coming to Transform Your Business Network

Cognitive technologies, also known as artificial intelligence, are perhaps the most transformative of our era. In fact, technology and economics are aligning in a way that puts society at a tipping point. Cognitive technologies can understand all forms of data and continually learn about that data and related subjects...

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IBM

15 Ideas for Anchoring Your Marketing Approach

In today’s market, customers control the buying journey – a trend that has accelerated with the increased sophistication of mobile devices. Customers decide where to research, how to buy and when to purchase, and have higher expectations than ever. Learn how you can better connect relevant data, personalise...

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PerimeterX

The Forrester New Wave™: Bot Management, Q1 2020

PerimeterX was named a leader in The Forrester New Wave™: Bot Management, Q1 2020. According to the report, PerimeterX “leads the pack with robust machine learning and attack response capabilities” and includes a customer quote stating that PerimeterX Bot Defender “was extremely easy to deploy in...

Published: May 06, 2021
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Buffer

Social Media for Nonprofits: Empowering Younger Generations to Take Action

Today's youth is craving to be at the forefront of successful movements, tearing down and rebuilding structures and enacting positive change around the world. Increasingly, nonprofits are leveraging this desire and turning to younger generations to drive change and become the future leaders of the world. Their main...

Published: Apr 22, 2021
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Buffer

How To Save Time Planning and Creating Social Media Content

There’s no denying that content creation is time-consuming. You have to think of what to post, create a graphic, write a caption, choose hashtags, post the content, and engage with your audience in the comments—and then do it all again, and again, and again. While the challenges of social media content...

Published: Jul 27, 2021
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Amazon Web Services: AWS

And the winner is…

Omdia’s cloud service partner report is back for another year. It’s packed with detailed insights that offer the perfect reference point for your business’s decision making. Providers such as AWS, Oracle and IBM were analyzed and judged on the following key attributes, with unrivalled depth to help you...

Published: Apr 06, 2022
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Adobe

Gepersonaliseerde inhoud leveren voor dummies

In het jaar 2020 wordt de wereld getroffen door een pandemie. Op enkele uitzonderingen na, zoals de heldhaftige hulpverleners, blijven de meeste mensen thuis. Dankzij technologie kunnen ze toch met anderen in contact komen. Als u er al van overtuigd moest worden dat gepersonaliseerde ervaringen belangrijk zijn voor uw...

Published: Feb 18, 2021
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