The North Star Framework is a model for managing products by identifying a single, crucial metric (the North Star Metric) that best captures the core value that your product delivers to its customers.
By the end of this book, you will:
Understand the purpose and value of the North Star Framework.
Be able...
Published: Oct 13, 2021
We analyzed data from three different sources to create the first Global Customer Engagement Review. We define what great customer engagement looks like, how that translates directly to business goals, and where brands can find opportunities to improve their customer engagement strategies.
Download now to find out...
Published: Sep 24, 2021
Today’s digital fluent customers have high expectations and are the least loyal of all groups. Great CX is the key to retaining digital-fluent customers who leave the moment their expectations aren’t met. Our concise guide to omnichannel will allow you to evaluate whether your system drives the seamless omnichannel...
Published: Sep 27, 2021
When the pandemic forced a seemingly overnight exodus from in-person to online, consumers and businesses were thrust five years forward in digital adoption. This guide will explore today’s new customer experience reality, how to succeed in today’s new reality, and how the path to differentiated CX is the contact...
Published: Sep 27, 2021
Customers have embraced technology to manage all aspects of daily lives, setting off a digital disruption that forever changed how businesses interact with them. Not only do customers want you to be as digital fluent as they are – they expect more personal service, too. To help you navigate the workforce changes...
Published: Sep 27, 2021
Prior to 2020, customer personalisation was a nice thought. However, the global pandemic shifted everything. Customers and businesses made the switch from in-person to online whilst customer behaviours changed rapidly. Customer expectations outpaced experiences companies could deliver and a new bar was set for expectations...
Published: Sep 27, 2021
In this report, Microsoft delve into how small and medium sized businesses engage and interact with their customers, and share best practice on what it is that growing companies are doing differently to succeed.
Download now to find out how your business measures up, and ultimately learn how you can improve customer...
Published: May 11, 2016
Workday On-Demand Solutions Designed for Global Organisations Twenty-five years ago, when enterprise software applications first emerged, the concept of “global business” was radically different from what it is today. “Global” companies were typically a collection of independently operating regional...
Published: Jun 09, 2012
The marketplace environment is very varied, and lets all types of retailers to sell in a particular zone to a particular audience. There are B2B, B2C and C2C marketplaces, where people exchange physical goods, intangible goods, and services. With so many different marketplaces, it is important to distinguish between generalist...
Published: Oct 15, 2016
In the early days, HR processes at NOW: Pensions were managed manually, but this soon became impractical as staff numbers grew. Keeping employees personal data up-to-date and managing annual leave for a growing number of staff was becoming a particularly onerous task. As the sole person managing day-to-day HR processes...
Published: Jul 07, 2015
Hoe kunt u sales digitaliseren?
Branche-experts voorspellen dat succesvolle ondernemingen binnenkort alle transacties 100% digitaal verwerken. Salesteams die digitale technologie gebruiken, sluiten sneller deals, verbeteren de klantervaring en profiteren van een duidelijk concurrentievoordeel. Salesprofessionals...
Published: Nov 04, 2019
Since the first quarter of 2020, the number of B2B webinars has grown by 162%, with over 61 million hours of viewable content available. This rapid growth has not only led to “webinar fatigue,” but has also created a choice overload for webinar registrants and attendees. In this environment, marketers are now...
Published: Oct 22, 2021
What keeps marketing teams from reaching for the stars and succeeding? Common culprits include a lack of time, resources, IT support and management buy-in.
This tip sheet will help you map out a plan to get started on the most important programs for your business and move through the process to achieve your...
Published: Apr 23, 2018
Through our experience with the best brands in the world, we’ve found that the most successful organizations—and the most successful marketing leaders—treat work like a tier one asset. They understand that work impacts every aspect of the organization and is a primary driver of the digital experience....
Published: Aug 11, 2021
