Bigger. Better. Faster. Stronger. That’s the premise of Industry 4.0, where new technologies make connections between physical and digital worlds possible. But manufacturing and industrial professionals miss a crucial element of the 4.0 equation: dynamic digital experiences that provide bigger, better and faster...
Published: Mar 02, 2021
With the arrival of the new decade came the ultimate catalyst of the digital era. But how are leaders transforming to a digital-first approach to ensure long-term growth?
Inside this new report from Harvard Business Review Analytics Services, you’ll find original research and real-world stories that help unpack...
Published: Mar 19, 2021
As marketers, we can be a picky bunch. In an effort to put our best foot forward, we often use brand guidelines, tone-of-voice documents and documented approval processes. We check and double check our work, asking for everyone to go over a fine-tuned piece of copy.
In an age where a print ad, a brochure or a quarterly...
Published: Oct 23, 2020
Amplitude worked with Wiley Books to put together an easy-to-understand resource on using product analytics to build better product experiences for your customers.
This book explains how product analytics shapes some of the most successful products from brands like IBM, HubSpot, NBC, NerdWallet, and more. Download...
Published: Mar 19, 2021
In 2016, it’s absolutely critical that sales leadership guides their organizations to become more productive and successful in their newly-defined roles as consultants.
This eBook was specifically created for sales leaders who recognize and embrace the mission-critical need to make significant improvements in...
Published: Dec 15, 2015
In this report, Microsoft delve into how small and medium sized businesses engage and interact with their customers, and share best practice on what it is that growing companies are doing differently to succeed.
Download now to find out how your business measures up, and ultimately learn how you can improve customer...
Published: May 11, 2016
With an average conversion rate at just 2.2%1, and an industry-average “acceptable” bounce rate of between 20% and 35%, approximately 97.8% of the visitors to any given website are leaving unsatisfied – some immediately, others after a moment or two. Are these all the “results” that the $25.8...
Published: Aug 30, 2014
It's no secret: content creators are finding it impossible to keep up with the demand for unique experiences among the explosion of devices, channels, and markets. On average, enterprises manage 268 customer-facing websites and mobile apps*, but amid this complex digital ecosystem, there has been no easy...
Published: May 04, 2016
Enjoy a simpler way to plan your webinars with the help of this week-by-week checklist.
Download now to learn about our top tips for becoming a webinar whiz, moderation maestro or presentation premier.
Published: Sep 01, 2016
Ensuring that you are delivering the right content, to the right audience, at the right time in the buying process is no easy task, but it is critical to get this right in order to drive a return on investment from content marketing.
This guide tackles three key elements to content success; understanding the buying...
Published: Sep 13, 2016
In this Forrester Wave evaluation of customer relationship management (CRM) suites for enterprise organizations, we identified the nine most significant CRM suites solutions — Infor CRM (formerly known as SalesLogix), Microsoft Dynamics CRM, NetSuite, Oracle Siebel CRM, Pegasystems, Salesforce, SAP CRM, SAP Cloud...
Published: Mar 25, 2015
In this instalment of the Experience Essential series, we show you how you can start delivering the right content to the right people at the right time. You’ll learn the fundamentals to put into place so you can connect with customers in the moments that matter and offer them great experiences.
Published: Oct 14, 2020
Despite all the ideas, all of the online advice guides and all of the talks at various conferences, content marketers still face huge challenges in making sure their content is seen, their brand is noticed and their sales grow.
This whitepaper will give you a model for appraising your content marketing capabilities...
Published: Sep 13, 2016
Das A/B Testing auf Websites hat einmal umfangreiche, technische Kenntnisse gefordert. Durch neuartige Tools, die das A/B Testing radikal vereinfachen, hat sich das im Laufe der Jahre geändert. Sie ermöglichen jedem Nutzer, mehrere Versionen der eigenen Website zu erstellen und diese gegeneinander...
Published: Nov 01, 2019