In 2020, organizations that sell to other businesses have had to rapidly change their go-to-market models. To cut through the noise and find out what the best B2B marketers are doing to adapt to today’s new digital norms, ON24 and NetLine sat down with leading marketing expert and CMO at Conversica, Rashmi Vitta....
Published: Oct 23, 2020
Für Unternehmen ist es jetzt wichtiger denn je, die digitale Transformation zu beschleunigen. Dass mehr Mitarbeiter im Homeoffice oder an anderen Remote-Standorten arbeiten, macht Transaktionen, die eine persönliche Anwesenheit erfordern – wie das Unterzeichnen von Dokumenten,- schwieriger und zeitaufwendiger....
Published: Sep 17, 2020
Digitale Transformation ist der Prozess, mit dem sich Unternehmen an disruptive Veränderungen in Abläufen, bei Kunden und auf Märkten anpassen oder diese selbst initiieren.
Published: Sep 17, 2020
In just a few short months, the global COVID-19 pandemic has disrupted the way we work and live. Organisations in Western Europe are adjusting to that new normal by adopting collaboration and productivity technologies to continue operating in this virtual environment. As they enter a recovery phase, a number of these technologies...
Published: Sep 28, 2020
Elektronische Signaturen sind mittlerweile Mainstream. Recherchen im Rahmen dieses Berichts haben ergeben, dass diese Technologie heute von einem Großteil der Unternehmen verwendet wird.
Allgemein gibt es zwei Arten der elektronischen Signatur. Elektronische Signaturen (E-Signaturen) beziehen sich auf jeden...
Published: Sep 17, 2020
As marketers, we can be a picky bunch. In an effort to put our best foot forward, we often use brand guidelines, tone-of-voice documents and documented approval processes. We check and double check our work, asking for everyone to go over a fine-tuned piece of copy.
In an age where a print ad, a brochure or a quarterly...
Published: Oct 23, 2020
Remote-Arbeit ist mittlerweile in vielen Unternehmenfester Bestandteil des Geschäftsalltags.
Ziel dieses Forschungsprojekts war es, die oben genannten Fragen genauer zu untersuchen und einzuordnen. Die Umfrage wurde im Frühjahr 2020 durchgeführt. Da dieser Zeitpunkt in vielen europäischen...
Published: Sep 17, 2020
A decade after becoming a household phrase, Big Data is no longer the exclusive province of IT specialists running Extract- Transform-Load jobs, corralling raw data into data warehouses for laborious rationalization and analysis. Today, marketers already have a new perspective on data—specifically, the golden nuggets of...
Published: Jun 08, 2014
This guide details a number of techniques and essential steps that your brand should use to leverage owned, earned and paid media to get your content in front of the audiences you want to attract.
The guide will take you through the steps and processes necessary to create an effective, scalable strategy while highlighting...
Published: Sep 13, 2016
Discover the Game-Changing Benefits of CPQ. What exactly is CPQ software? And how does it translate to fast wins and increased profits? Get your complimentary copy of CPQ For Dummies; PROS 2nd Special Edition, to learn how B2B execs are empowering their sales teams to win the sale on the first quote.
You’ll...
Published: Apr 28, 2020
Some of the major and key challenges that have arisen today are that the majority of retailers lack experience in implementing a distributed order management (DOM) system, resulting in challenges around design, scope, implementation time scales and costs. These can cause unplanned compromises in the final implementation....
Published: Aug 22, 2018
Manufacturing has long been the backbone of the U.S. economy, and Americans remain optimistic about its role in job creation after the recent recession. In his 2014 State of the Union address, President Obama pushed for more domestic manufacturing, and announced plans for the creation of six high-tech manufacturing hubs...
Published: Aug 06, 2012
Evaluating competencies plays a key role in your ability to discover your high performers and leadership candidates—some of whom may be hiding in plain sight. Yet the effectiveness of your evaluations toward succession planning depends on assessing potential more than once a year.
Published: Feb 12, 2010
Nearly four years after forecasting that 1 million B2B salespeople would be displaced by 2020, Forrester sees B2B buyers both accelerating their shift to self-service and demanding higher-quality interactions with sales pros. This report from Forrester explores how and why leading digital business pros are automating the...
Published: Apr 28, 2020