Marketing leaders will find a host of new vendors in this year's Magic Quadrant for multichannel campaign management. Vendors are focused on integrating machine learning, personalization and ad tech capabilities into big data foundations for deeper customer engagement.
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Published: Oct 30, 2017
Seventy per cent of all apps are launched only one time before being deleted — that’s nearly three of every four apps downloaded. However, there are some tried and true ways to ensure that your app is not tossed aside.
We’ve gathered some of our best practices and recommendations for retaining...
Published: Sep 02, 2016
The key to accomplishing your customer-centric marketing goals is to experiment and test what works for your organization and your customers.
But where to start, and how to streamline? How do you fine-tune and fulfill pieces of the customer journey, to build foundations for the future?
In this whitepaper, we...
Published: May 15, 2018
M Resort Spa Casino is a top hotel and casino in Las Vegas, NV. The luxury resort, situated high above the Las Vegas Strip, is an award-winning Forbes Travel Guide Four Star and AAA Four Diamond property with 390 rooms and 90,000 square feet of casino space. To support its hands-on approach to customer service, M Resort...
Published: Jun 06, 2013
Executive buy-in and support represent one of the most critical success factors for establishing and sustaining an effective employee recognition and reward program. Buy-in doesn’t just mean obtaining the necessary budget to implement a new recognition and reward program, but also establishing executive commitment...
Published: Sep 03, 2015
Football fans have been eagerly anticipating the start of the FIFA World Cup 2014 in Brazil, looking forward to an incredible event that’s bringing together people from all over the world in a celebration of sporting excellence and global unity. This isn’t a small gathering either; it is the world’s largest...
Published: Sep 14, 2014
In the last decade, customer relationship management (CRM) platform adoption has increased rapidly to meet the speed of business. Enterprises of all sizes and types are adopting CRMs as the norm. CRMs offer a single source of customer information and reduction in paper. Most importantly, they allow companies to do business...
Published: Jul 30, 2019
This whitepaper serves as a preventative measure against wasted resources, providing marketers with:
An overview of the current market challenges supported by key research and insights from industry leaders.
A practical and transferable example designed to optimize marketing initiatives in real-time and increase...
Published: May 15, 2018
With our Digital Acceleration program, you’ll work with Adobe strategy consultants to uncover KPIs and actions to maximize your business success.
Digital Acceleration is a year-long, fixed-price subscription service created to help Adobe customers speed time-to-value and increase ROI. We’ll work with you...
Published: Feb 07, 2020
No matter how much data you have about your customers, you can only understand what they need and expect by turning that data into a single, actionable 360-degree view.
Unlock the context and insight in your customer data with “Power Superior Customer Experience with an Intelligent Data Catalog.” This...
Published: Sep 16, 2020
Field service management teams want to keep costs down, while improving their customer service relationships.
This can be hard for organisations in any industry—often, reducing costs hurts customer relationships—but IoT provides a way for field service organisations to achieve this goal.
Download...
Published: Jan 12, 2018
Ontdek hoe Contract Lifecycle Management (Contractlevenscyclusmanagement of kortweg CLM) helpt bij het verhogen van de productiviteit, het vergroten van de transparantie en het beperken van risico's tijdens het contractproces.
Contracten vormen de basis voor het genereren van inkomsten, dus het is van cruciaal...
Published: Nov 01, 2019
Why Everything You Thought You Knew about Developing a Pricing Capability is Now Obsolete
The “crawl, walk, run” approach used to be perfectly acceptable for developing advanced pricing capabilities in B2B. But that was 5-7 years ago, and a lot has changed since then.
For starters, leading pricing...
Published: Apr 28, 2020