The North Star Framework is a model for managing products by identifying a single, crucial metric (the North Star Metric) that best captures the core value that your product delivers to its customers.
By the end of this book, you will:
Understand the purpose and value of the North Star Framework.
Be able...
Published: Jun 11, 2021
There comes a point where once campaigns are up and running, it’s not about either getting things moving or reinventing the wheel. So what should marketers do in this scenario?
Optimization provides an answer. By both fostering a culture of continual improvement, and by looking at the whole customer journey...
Published: Apr 23, 2021
With so much data available, and advanced tools at our fingertips, it’s possible to create dynamic, 360-degree customer profiles.
Discover the potential of data-driven, dynamic personalization in our new ebook.
You’ll learn:
The impact of analytics on customer profiling
Considerations...
Published: Apr 29, 2021
Brands that excel at delivering relevant and personalised customer experiences are leading because they’re following a revolutionary blueprint for how they go to market. This type of experience management requires a technology foundation built on a common set of tools and processes.
Read Becoming an Experience-Based...
Published: May 25, 2021
Customers’ expectations have never been higher. We all expect more, especially online. We want experiences that are personalized and relevant, across every digital touchpoint.
Whilst more than one third of marketing leaders and C-level executives say that digital experience personalization is a competitive advantage...
Published: Apr 29, 2021
Digital marketing — and its importance in driving revenue — has rarely been more crucial for organisations of all stripes. But simply having a bigger role to play in an organisation’s success isn’t enough. To cement its spot at the table, marketing must not only generate leads for sales, but actively...
Published: Apr 21, 2021
Let’s face it. We’re all facing burnout right now. The same old marketing routines are sapping your energy and no longer delivering results. Your audience isn’t responding to your content and you’re losing the drive to keep on creating.
So, what can we do to fight digital fatigue, lift spirits...
Published: Apr 23, 2021
An effective on-demand webinar program can deliver outsized benefits to B2B organisations. Not only has research by SiriusDecisions found that webinars are continuously found to be the preferred human touchpoint for buyers, but ON24’s data shows that one-third of audiences only watch webinars on-demand.
Follow...
Published: Apr 21, 2021
Amplitude is a product intelligence platform that helps teams around the world use their customer data to understand user behaviour, customer retention, revenue, and more.
To better understand the benefits and costs associated with an investment in Amplitude, Nucleus conducted an in-depth return on investment...
Published: Jun 11, 2021
IDC Analyst Brief: From business to nonprofits and government services – organizations cannot afford disruption of vital documents. Adopting electronic signatures will be key to accelerating the move to fully digital document processes and establishing future resiliency.
Published: May 07, 2021
The COVID-19 pandemic has transformed how and where we work. Businesses have had to respond quickly to adapt to remote workforces, virtual interactions and digital interchanges. To understand how digital document processes are supporting business resilience for financial service firms during the pandemic, Adobe recently...
Published: May 07, 2021
Adobe recently commissioned Forrester Consulting to conduct a global survey to understand how digital document processes are supporting business resilience during the COVID-19 pandemic. The Western Europe results were staggering with 70% of organizations say that digital document processes enable them to better maintain...
Published: May 07, 2021
Brands need to take more control over how they engage customers. To make this happen, Marketing and IT must join forces.
To find success in today’s world, businesses are turning their attention to delivering experiences and creating connections through digital channels. Online and offline channels are no longer...
Published: Apr 29, 2021
Find out how e-signatures can drive efficient digital workflows across an organization, improving the effectiveness of HR, sales, and legal teams. Adobe Sign integration with the entire Microsoft 365 platform gives users additional performance-boosting capabilities.
Published: May 07, 2021
