The DMP Is The Roundabout. As roads to programmatic advertising, social media, marketing automation, and big data continue to play an increasingly important role in marketing, it’s at the intersection where you will find data-driven success. And that’s the roundabout we call the data management platform...
Published: Jul 01, 2016
The urgency to transform marketing has never been higher. Pressure to deliver business results is mounting. Consumer technology adoption is accelerating changes in buying behavior and increasing the desire for personalized experiences.
It’s time to transform how you use data, technology, and content to...
Published: Jul 01, 2016
Lead scoring is an objective ranking of one sales lead against another. This not only helps align the right follow-up to the corresponding inquiry, but it also helps marketing and sales professionals identify where each prospect is in the buying process.
The process of defining lead scores also improves alignment...
Published: Jul 01, 2016
Bei der Entwicklung der Optimierungsstrategie für ihr Website müssen E-Commerce-Experten häufig mit Widersprüchen umgehen, verschiedene Optionen abwägen und ganz allgemein schwierige Kompromisse schließen.
Es kann dabei unglaublich hilfreich sein, einen Einblick zu erhalten, was Verbraucher...
Published: Oct 24, 2019
To build and deliver products that customers love, product teams at leading enterprises such as Uber, Netflix and Airbnb are focusing on experimentation as a critical business process. These teams are empowered to A/B test each new feature and gain valuable insights before rolling it out widely.
After seeing what...
Published: Jan 08, 2018
Data is top of mind for many B2B marketers. But do they have the right data to drive success?
For the sixth consecutive year, Dun & Bradstreet surveyed over 250 B2B sales and marketing professionals to understand how data is being used to guide their go-to-market strategy. We uncovered the biggest obstacles and...
Published: May 10, 2019
It’s well known that wireless headsets make office and mobile professionals more productive. Technology advances have made wireless headsets practical and increased product choices. A manager responsible for the smooth functioning of a business needs to select wisely to get the full convenience, compatibility ,and...
Published: Sep 01, 2014
Nineteen years after the first online retail transaction back in 1994, the growth curve still shows noasign of slowing down. Looking forward, the next wave of growth is being fuelled by the rise of web savvy, mobile consumers glued to their smartphones and tablets. It seems that online retailers have got it made. Take...
Published: Apr 12, 2015
Windows 10 Pro gives you one universal app platform, one security model, and one deployment and management approach. You’ll love the experience and it’ll help you save time and money, so you can grow your business.
Download this infographic today to read about why you should consider...
Published: Mar 10, 2016
Modern social media marketing is still marketing. So if you understand your audience by listening, publish content that resonates, engage them, and measure your success, you will make great social strides in this digital world.
Here’s why social marketing is so important. Consider how much is shared every single...
Published: Jul 11, 2016
The key to accomplishing your customer-centric marketing goals is to experiment and test what works for your organization and your customers.
But where to start, and how to streamline? How do you fine-tune and fulfill pieces of the customer journey, to build foundations for the future?
In this whitepaper, we...
Published: May 15, 2018
The vast increase in dark data—all of the unstructured data from the Internet, social media, voice and information from connected devices—is overwhelming many executives and leaving them completely unprepared for the challenges their businesses face.
The smartest executives focus on making sense of the...
Published: Oct 30, 2017
Seventy per cent of all apps are launched only one time before being deleted — that’s nearly three of every four apps downloaded. However, there are some tried and true ways to ensure that your app is not tossed aside.
We’ve gathered some of our best practices and recommendations for retaining...
Published: Sep 02, 2016
Cognitive technologies, also known as artificial intelligence, are perhaps the most transformative of our era. In fact, technology and economics are aligning in a way that puts society at a tipping point.
Cognitive technologies can understand all forms of data and continually learn about that data and related subjects...
Published: Aug 29, 2018