The advertising industry is changing. Privacy is a growing topic, with the phasing out of third-party cookies, as well as the majority of global iOS users opting out of app tracking. This year will be defined by brands adjusting their advertising strategies in order to prioritize winning with great organic content. Simultaneously,...
Published: Jun 09, 2022
Delivering a great customer experience is essential in
any business. It drives loyalty, customer retention and,
by extension, revenues and profits.
Done well, it can be a company’s point of difference,
providing a competitive edge.
Read now to discover why technology hasn’t solved customer service...
Published: Jun 01, 2022
There are an infinite number of options sales leaders can pursue when building sales plans to achieve revenue goals. The challenge is figuring how to focus your finite-sized sales organization to give each seller the best advantage to hit their number, and deciding when – and how – to pivot when things aren’t...
Published: May 04, 2022
Slack commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) companies may realize by deploying Slack Plus or Slack Grid. The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of Slack...
Published: Apr 05, 2022
Simply put, Balmain’s social media strategy is entertainment. The revolutionary Parisian brand ushered in a new era of fashion since the mid-century, and it continues to raise the bar for luxury brands as a creative pioneer. Balmain captivates audiences with a strategy built for the era of social entertainment, understanding...
Published: Jun 09, 2022
Delivering an inspirational online shopping experience is key to convert and retain customers. Having the tech stack that allows to build those experiences is the key.
In this guide, you’ll get insights on:
How to leverage Search as your first step to a headless architecture, within your existing environments...
Published: Jun 01, 2022
AI allows marketing leaders and their teams to quickly analyze vast amounts of customer data to predict a customer’s needs and wants and improve the customer experience. More than that, advanced AI systems allow a brand to better understand their customers and understand how to better communicate with them.
...
Published: May 30, 2022
This MIT Tech Review Insights Report explores how organizations are using data to drive business value, especially during turbulent times such as the Covid pandemic.
Published: May 09, 2022
Over the past year, society has proven we can be effective, creative and productive working from anywhere—even amid a global pandemic.
We’ve adopted alternative working hours, we’ve relocated, we’ve welcomed unexpected Zoom cameos, and we’ve gotten to know our colleagues on a more human...
Published: Apr 05, 2022
Mastering the challenges of an ever-evolving enterprise has always been a fundamental part of the day-to-day life of any chemical business leader. However, today – in the face of intense competition and a highly complex operating environment – it’s even more imperative for success.
Read now to discover how...
Published: Apr 04, 2022
A growing company needs to continually invest in its working capital to fund its growth. As such, it makes sense to be as capital efficient as possible by maximising the return from the money invested in working capital. That means keeping the amount of cash tied up in it as low as possible while maximising sales growth...
Published: Jun 06, 2022
The consumer-packaged goods (CPG) industry has changed dramatically in the past decade. Rapid digitalization and agile competitors bringing products to market quickly has forced CPG leaders to re-evaluate their strategic growth plans and innovation priorities.
Read now to discover the 4 ways to accelerate innovation...
Published: Mar 30, 2022
This MIT Sloan Management Review Executive Guide covers why culture is the greatest barrier to success, how actioned analytics drive new customer value, and how your organization can build analytics agility to accelerate business impact.
Published: May 09, 2022
Few industries have changed more during the past decade than consumer packaged goods. In a landscape rocked by an economic crisis, rapid digitalization, and agile competitors bringing products to market quickly, CPG companies have been forced to re-evaluate their strategic innovation priorities.
Published: Mar 30, 2022
