Industry experts predict that successful businesses will soon become 100% digital for all transactions. Sales teams that leverage digital technology close more deals faster, improve the customer experience, and gain clear competitive advantages.
Sales professionals are most effective when they’re equipped with...
Published: May 16, 2019
It’s hardly a secret that marketing executives of all types are using more data. Data is more powerful than ever, driving decision-making and informing strategy. Increased reliance on data has upended traditional marketing approaches and added greater layers of accuracy, targeting, analytics and measurability to...
Published: May 10, 2019
Data is top of mind for many B2B marketers. But do they have the right data to drive success?
For the sixth consecutive year, Dun & Bradstreet surveyed over 250 B2B sales and marketing professionals to understand how data is being used to guide their go-to-market strategy. We uncovered the biggest obstacles and...
Published: May 10, 2019
After extensive exploration of the market, Villages Housing Association who employaround 100 staff over two sites in Knowsley and Oldham, elected to use Cezanne HR to manage their HR records and processes. Until this time, HR for the company was managed using paper records and spreadsheets. The process of staff holiday...
Published: Apr 03, 2015
In a climate of rising customer expectations, now is the right time to refine your use of inbound channels—it is the time to go real time.
Keeping customers engaged now requires an investment in customer-centric marketing to allow your organisation to identify and deliver them with the most appropriate message....
Published: Apr 23, 2018
Selecting a video ad serving solution is one of the most important decisions made by a digital video company. This decision has significant impact on the company’s ability to maximize video ad revenue while minimizing weekly operational overhead.
Published: Jul 06, 2015
Driven forward by technological innovation, the retail paradigm is in the midst of a significant shift. The proliferation of shopping channels has fundamentally impacted consumer behavior, creating a more diffuse shopping experience that is increasingly being carried out over multiple channels. Mobile capabilities are...
Published: May 01, 2015
Netverify® enables real-time ID scanning and verification on websites and mobile applications helping reduce risk and minimize fraud for online transactions. Netverify is designed to save time and costs associated with KYC requirements and create great customer experiences. It allows you to authenticate your customers’...
Published: Apr 18, 2015
Field sales and marketing teams need to examine the root causes of why they struggle to accelerate business growth. In this e-book, we’ll examine the reasons why new selling dynamics intensify the lack of alignment between sales and marketing. Then we’ll discuss how a mobile sales enablement solution can address...
Published: May 12, 2011
Effective marketing content leads to increased sales productivity, more revenue, marketing effectiveness and stronger alignment between marketing and sales. A company’s sales strategy is only as successful as the effectiveness of the content that supports it. However, how can companies create strong marketing content...
Published: Jul 16, 2013
Marketing is best approached as a more hands-off endeavor, in which the marketing manager or planner thoughtfully selects services and people to implement a sound plan.
This book will help if you really have to roll up your sleeves and do some fundamentals yourself, but it will also help you think more big-picture...
Published: Dec 01, 2015
Qu’est-ce qui empêche les équipes marketing de réussir ? Pourquoi certains directeurs marketing semblent accepter des initiatives et des résultats médiocres plutôt que de viser l’excellence ?
Lorsque vous posez ces questions, on vous répond généralement...
Published: Apr 23, 2018
BAM Checkout enables your mobile customers with the easiest and most friction-free way to make purchases in your mobile app. Increase conversion rates and save your customers time and effort by implementing BAM Checkout into your existing mobile checkout fl ow. BAM Checkout eliminates an average of 75 keystrokes and nearly...
Published: Aug 20, 2013
Customers expect more from brands when it comes to convenience, resolution times, and agent expertise. Evolving customer preferences are tightly linked to innovations in digital technology, and brands must embrace both in order to keep pace with heightened expectations. The good news is that brands that can deliver on...
Published: Apr 05, 2018