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Oracle

The Programmatic Guide for Modern Marketers, Publishers, and Media Planners

Digital delivery and content is the new currency of advertising. Brands must find a way to connect while measuring returns on more than recall or click through rate (CTR). Only programmatic platforms can deliver that value. Get the basics of using programmatic advertising in this guide: Deliver advertising...

Published: Jul 11, 2016
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Sitecore

Deliver individual experiences to achieve incredible results

We demand it in all aspects of our daily lives. Wherever we interact – in person or online – we want to be treated as individuals. It’s a huge challenge for today’s marketers. Delivering experiences that feel…  Personal. Relevant. Fresh.   But that can be a challenge when we...

Published: Sep 16, 2019
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Adobe

Riding the Fast and Furious Flow of Content: A guide to staying afloat in the rush to keep up

An eMarketer report estimates that 9 out of 10 B2B companies in the U.S. are now using digital content marketing. It’s little wonder—that’s where their audiences are. Whether you start from the ground up or retool an existing system, a comprehensive content management system (CMS) will allow you...

Published: Aug 21, 2019
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IBM

The Path to a Thinking Supply Chain

The supply chain is experiencing a period of significant change. Changing business and customer requirements are putting new and greater pressures on the business, and emerging technologies are offering intriguing ways of working. Indeed, digital transformation is poised to change the supply chain more profoundly...

Published: Aug 14, 2018
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Showpad

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, marketing effectiveness and stronger alignment between marketing and sales. A company’s sales strategy is only as successful as the effectiveness of the content that supports it. However, how can companies create strong marketing content...

Published: Jul 16, 2013
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Brightcove

From ads to paid content:Moneizing online video

Making money with online video is no longer the struggle it once was, as both business models and supporting technologies reach maturity and broad adoption. Many publishers generate revenue through advertising — but that’s only one part of the equation.

Published: Nov 09, 2015
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Relay42

3 customer journeys to reach beyond business silos

There's a new paradox in marketing. We present a vision for how marketing leaders can balance trust and regulation to begin delivering one-to-one journeys beyond their own organizational walls: Recent industry insight into how Financial Services marketing can benefit from network effects  Customer...

Published: May 15, 2018
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IBM

17 façons de mener à bien les projets marketing

Qu’est-ce qui empêche les équipes marketing de réussir ? Pourquoi certains directeurs marketing semblent accepter des initiatives et des résultats médiocres plutôt que de viser l’excellence ? Lorsque vous posez ces questions, on vous répond généralement...

Published: Apr 23, 2018
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IBM

Marketing 101: Social Media Marketing in the Dark

Dark social is a significant and growing challenge that marketers need to take seriously. There is a growing body of evidence to show that consumers are increasingly sharing content privately, for example through messaging apps such as WhatsApp and Messenger, rather than on publicly accessible social networks where...

Published: Feb 01, 2018
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Marketo

The Definitive Guide to Pipeline Marketing

Marketers have been doing lead generation (the process of creating new contacts) for decades. According to Google Ngram, it’s been around for at least 50 years. That’s before the internet, before content marketing and growth hacking, and before SaaS and Google Ads. While the work might have changed, the mindset...

Published: Mar 10, 2020
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Relay42

Connecting Online & Offline: The Marketer’s Manual

Here’s how marketers can connect with customers and prospects wherever they are, using smart data management. These customer journeys are not visions for 2020, but attainable right now - across the digital world, and the real world: and everywhere in-between. Read this Whitepaper to learn about: ...

Published: May 15, 2018
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IBM

Supply Chain Visibility Made Easy

Your supply chain impacts the quality, delivery and costs of your business’s products. Watson Supply Chain can elevate your existing systems to provide greater visibility, transparency and insight into supply chain data and processes. Watson's Supply Chain solution is: Supply Chain Optimization ...

Published: Aug 22, 2018
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Microsoft

The Forrester Wave™: Sales Force Automation Solutions, Q2 2017

In our 35-criteria evaluation of sales force automation (SFA) providers, we identified the 10 most significant ones — bpm'online, CRMNEXT, Infor, Microsoft, NetSuite, Oracle, Pegasystems, Salesforce, SAP, and SugarCRM — and researched, analyzed, and scored them. This report shows how each provider...

Published: Apr 04, 2018
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Microsoft

Cyber Security Demystified: Your key cloud security questions answered

In the UK alone, cyber-attacks cost businesses £34 billion each year. Globally, cyber-crime is expected to cause over $2 trillion in damage by 2019. As the amount of data we collect from an increasing number of sources keeps growing, the risk of that data falling into the wrong hands grows exponentially...

Published: May 16, 2016
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