Digital delivery and content is the new currency of advertising. Brands must find a way to connect while measuring returns on more than recall or click through rate (CTR). Only programmatic platforms can deliver that value.
Get the basics of using programmatic advertising in this guide:
Deliver advertising...
Published: Jul 11, 2016
We demand it in all aspects of our daily lives. Wherever we interact – in person or online – we want to be treated as individuals. It’s a huge challenge for today’s marketers. Delivering experiences that feel… Personal. Relevant. Fresh.
But that can be a challenge when we...
Published: Sep 16, 2019
An eMarketer report estimates that 9 out of 10 B2B companies in the U.S. are now using digital content marketing. It’s little wonder—that’s where their audiences are.
Whether you start from the ground up or retool an existing system, a comprehensive content management system (CMS) will allow you...
Published: Aug 21, 2019
The supply chain is experiencing a period of significant change. Changing business and customer requirements are putting new and greater pressures on the business, and emerging technologies are offering intriguing ways of working.
Indeed, digital transformation is poised to change the supply chain more profoundly...
Published: Aug 14, 2018
Effective marketing content leads to increased sales productivity, more revenue, marketing effectiveness and stronger alignment between marketing and sales. A company’s sales strategy is only as successful as the effectiveness of the content that supports it. However, how can companies create strong marketing content...
Published: Jul 16, 2013
Making money with online video is no longer the struggle it once was, as both business models and supporting technologies reach maturity and broad adoption. Many publishers generate revenue through advertising — but that’s only one part of the equation.
Published: Nov 09, 2015
There's a new paradox in marketing. We present a vision for how marketing leaders can balance trust and regulation to begin delivering one-to-one journeys beyond their own organizational walls:
Recent industry insight into how Financial Services marketing can benefit from network effects
Customer...
Published: May 15, 2018
Qu’est-ce qui empêche les équipes marketing de réussir ? Pourquoi certains directeurs marketing semblent accepter des initiatives et des résultats médiocres plutôt que de viser l’excellence ?
Lorsque vous posez ces questions, on vous répond généralement...
Published: Apr 23, 2018
Dark social is a significant and growing challenge that marketers need to take seriously.
There is a growing body of evidence to show that consumers are increasingly sharing content privately, for example through messaging apps such as WhatsApp and Messenger, rather than on publicly accessible social networks where...
Published: Feb 01, 2018
Marketers have been doing lead generation (the process of creating new contacts) for decades. According to Google Ngram, it’s been around for at least 50 years. That’s before the internet, before content marketing and growth hacking, and before SaaS and Google Ads. While the work might have changed, the mindset...
Published: Mar 10, 2020
Here’s how marketers can connect with customers and prospects wherever they are, using smart data management.
These customer journeys are not visions for 2020, but attainable right now - across the digital world, and the real world: and everywhere in-between.
Read this Whitepaper to learn about:
...
Published: May 15, 2018
Your supply chain impacts the quality, delivery and costs of your business’s products. Watson Supply Chain can elevate your existing systems to provide greater visibility, transparency and insight into supply chain data and processes.
Watson's Supply Chain solution is:
Supply Chain Optimization
...
Published: Aug 22, 2018
In our 35-criteria evaluation of sales force automation (SFA) providers, we identified the 10 most significant ones — bpm'online, CRMNEXT, Infor, Microsoft, NetSuite, Oracle, Pegasystems, Salesforce, SAP, and SugarCRM — and researched, analyzed, and scored them.
This report shows how each provider...
Published: Apr 04, 2018
In the UK alone, cyber-attacks cost businesses £34 billion each year. Globally, cyber-crime is expected to cause over $2 trillion in damage by 2019. As the amount of data we collect from an increasing number of sources keeps growing, the risk of that data falling into the wrong hands grows exponentially...
Published: May 16, 2016