Amplitude worked with Wiley Books to put together an easy-to-understand resource on using product analytics to build better product experiences for your customers.
This book explains how product analytics shapes some of the most successful products from brands like IBM, HubSpot, NBC, NerdWallet, and more. Download...
Published: Mar 19, 2021
2020 was a year where digital experiences, from a production and consumption perspective, were thrust into the limelight. While the trend towards the digitization of the buyer’s journey had already been started, the global pandemic accelerated this trend in ways that no one could have imagined.
Overnight, marketers...
Published: Mar 22, 2021
As marketers, we can be a picky bunch. In an effort to put our best foot forward, we often use brand guidelines, tone-of-voice documents and documented approval processes. We check and double check our work, asking for everyone to go over a fine-tuned piece of copy.
In an age where a print ad, a brochure or a quarterly...
Published: Oct 23, 2020
Remote working is now widely recognised as part of the way businesses operate.
According to a 2019 report by the International Workplace Group, almost two-thirds of companies worldwide have a flexible workspace policy. Despite this widespread acceptance, however, every business looking at teleworking still faces...
Published: Jul 09, 2020
It’s an exciting time for marketers. In the era of digital transformation—where everyone and everything is connected—new channels, strategies, and technologies are empowering us to engage our buyers like never before.
But these new opportunities also bring new challenges. In today’s world,...
Published: Mar 10, 2020
The global pandemic and impact of lockdown has been a massive shock to the economy and to our daily lives. While a “new normal” is developing, the continuation of disruption seems a certainty for some time to come.
Ingenuity and adaptability will be the critical factors that decide the fate of organisations....
Published: Jul 16, 2020
Salesforce is a customer relationship management (CRM) platform in the cloud, offering businesses a single view for all customer interactions, across departments. Over 150,000 organisations of all sizes are currently using Salesforce to grow their business and succeed.
With the DocuSign Agreement Cloud for Salesforce,...
Published: Feb 10, 2020
The term marketing automation is deceptive – it suggests a clean, intuitive and straightforward way of generating, monitoring and cultivating your customer base. In reality it is often complex, with many disparate facets that need management an investment in the form of time, technology and reporting.
Published: May 07, 2014
Digital asset management (DAM) systems are becoming a key part of marketing operations infrastructure. As marketing organisations work to keep pace with digital lifestyles, their communication programs have to move faster and connect to more and more channels. The typical marketing organisation is now churning out marketing...
Published: Jun 22, 2020
Marketing automation has become a must-have for modern marketing teams. And as a platform that streamlines, automates, and measures marketing tasks, it’s pretty clear that marketers who use marketing automation software tend to outperform marketers who don’t.
As you explore marketing automation solution...
Published: May 13, 2020
What they want – where and when they want it. That’s what customers expect.
Vast amounts of customer data, a lack of resources and evolving customer expectations make it challenging.
To find out more, download now!
Published: May 06, 2020
In this instalment of the Experience Essential series, we show you how you can start delivering the right content to the right people at the right time. You’ll learn the fundamentals to put into place so you can connect with customers in the moments that matter and offer them great experiences.
Published: Oct 14, 2020
During a time when companies are racing to turn their physical events into digital experiences, marketers are discovering that not only are digital events driving bigger audiences and more engagement, they can also help drive long-term marketing success. Content from digital events can be reused and repurposed to build...
Published: Feb 11, 2021
Less is more. It’s such a simple phrase, and yet it holds so much truth.
In the business world, we’ve all experienced how things improve if we focus on fewer things at a time. It makes us better marketers and sales people — more focused, effective, and more empathetic toward those we are selling...
Published: Aug 24, 2020