The 2022 Digital Trends – Financial Services in Focus report explores a wide range of trends impacting companies’ ability to successfully navigate the highly dynamic global environment, including changing customer expectations, escalating complexity and competition, training and development and the realities...
Published: Apr 20, 2022
As we wrap up 2021, we decided to take a look back at the past year to predict what the New Year has in store for the digital advertising industry.
From Amazon claiming 10.3% of the US digital ad market and continuing its quest to take a larger chunk of ad budget from Google and Facebook, to privacy regulation...
Published: Jan 04, 2022
To truly connect with customers, brands need to work seamlessly across search, social, and eCommerce. By understanding what each channel offers and how they complement each other, advertisers can create a unified customer experience that achieves better results.
Drawing insights from Marin Software’s customer...
Published: Nov 11, 2021
Thank you for your interest in the AWS: The power of data-driven enterprise eBook, giving you the edge over your competition. [Read eBook now]
Published: Apr 06, 2022
Creating amazing customer experiences is critical to the success of your business. But implementing the technology and developing the processes it takes to create those experiences can be complex.
With Experience Full Services, you’ll get the operational support you need to deliver experiences that...
Do you dream of delivering a buying experience that’s tailor-made for your top accounts?
ABM takes personalization to the next level by treating buyers as if they’re a market of one. This means all of your outreach is personalized to that buyer’s needs and interests so that you can build a...
Published: Jan 25, 2022
Our digital experience experts can help you devise a strategy to maximize your Adobe solutions and get to market faster.
The next wave of transformation. It’s all about amazing digital experiences. Massive amounts of data, multiple devices and screens, and skyrocketing customer expectations make it complex,...
Enterprises in the high-tech industry continue to prioritise market share, revenue growth, cost containment and efficiency as they face the challenges of the evolving 2020 business environment and COVID-19. High-tech companies have to do more with less – making customer experience architecture essential. Adobe...
Published: Nov 15, 2021
Amidst all the talk about what the future of advertising will look like beyond 2023, one thing has become clear: The digital advertising winners will be those who can create a new, responsible approach to addressability. Addressable advertising relies on identifiers to improve the planning, engagement, measurement, and...
Published: Jan 06, 2022
Interactions between consumers and brands are increasingly playing out across a wide variety of different online touchpoints, channels, and platforms. This whitepaper explores key trends impacting email marketing, alongside what makes it unique and powerful. It also explores how you can make the most of data whilst building...
Published: Dec 14, 2021
Salesforce is a customer relationship management (CRM) platform in the cloud, offering businesses a single view for all customer interactions, across departments. Over 150,000 organisations of all sizes are currently using Salesforce to grow their business and succeed.
With the DocuSign Agreement Cloud for Salesforce,...
AI and other analytics technologies are driving incredible innovations and advancements that are making it possible to do things with data that business leaders only dreamed of a short time ago.
It’s been 10 years since Adobe acquired Omniture and entered the analytics arena. Since then, the industry has seen...
Published: Dec 14, 2020
These days, leveraging a cross-channel approach to customer engagement isn’t a nice-to-have, it’s an imperative. And truly effective engagement today depends on your ability to reach customers where they are. If you can do it successfully, the impact can be enormous: Braze research has found that when brands...
Published: Dec 14, 2021
Electronics marketing faces its largest modern challenge in the midst of the COVID-19 pandemic. Supply chain delays from manufacturing to shipping are juxtaposed with a sudden shift in consumer needs and rising demand for home use products.
Marketers have always been able to adapt to the times and shift their...
Published: Mar 14, 2022
