Six ways marketing automation helps prove value and drive success.
As a marketer, digital transformation has changed how you do your job. And what customers expect from your efforts.
Marketing automation can help you address each of these challenges by giving you the power to scale programs, deliver personalised...
Published: Apr 15, 2020
It’s an exciting time for marketers. In the era of digital transformation—where everyone and everything is connected—new channels, strategies, and technologies are empowering us to engage our buyers like never before.
But these new opportunities also bring new challenges. In today’s world,...
Published: Mar 10, 2020
Our digital experience experts can help you devise a strategy to maximize your Adobe solutions and get to market faster.
The next wave of transformation. It’s all about amazing digital experiences. Massive amounts of data, multiple devices and screens, and skyrocketing customer expectations make it complex,...
Published: Feb 07, 2020
The science of customer loyalty isn’t new—marketers were introduced to it more than 20 years ago.1 But the pursuit of loyalty is an ongoing struggle; marketers still grapple with disjointed, and even dysfunctional, toolsets as they attempt to engage each customer in a personal, long-term relationship with a...
Published: Aug 04, 2014
With the right technology and tools in place you can do what your competitors aren’t doing to make the online application process effortless. And when you do, you’ll be rewarded with the ability to do the following:
Effectively serve the needs of an omni-channel customer through IT and business teams...
Published: Jul 29, 2020
Salesforce is a customer relationship management (CRM) platform in the cloud, offering businesses a single view for all customer interactions, across departments. Over 150,000 organisations of all sizes are currently using Salesforce to grow their business and succeed.
With the DocuSign Agreement Cloud for Salesforce,...
Published: Feb 10, 2020
Discover the Game-Changing Benefits of CPQ. What exactly is CPQ software? And how does it translate to fast wins and increased profits? Get your complimentary copy of CPQ For Dummies; PROS 2nd Special Edition, to learn how B2B execs are empowering their sales teams to win the sale on the first quote.
You’ll...
Published: Apr 28, 2020
In today’s marketing climate, lead generation has become a popular strategy to help create demand and get your marketing messages heard across multiple channels. Lead generation helps your company increase brand awareness, build relationships, generate qualified leads, and ultimately close deals.
Through the...
Published: Mar 10, 2020
Experiences need to be where your customers are. And each one needs to connect to the last as part of one cohesive conversation.
Multiple online and offline channels, organisational silos and evolving customer expectations make it challenging.
To find out more, download now!
Published: May 06, 2020
Electronic signatures have gone mainstream. Research for this report found that the technology is now being used by the majority of businesses.
There are broadly two types of electronic signatures. Electronic signatures (or ‘e-signatures’) indicate acceptance of an agreement or a record. Digital signatures...
Published: Jul 09, 2020
The term marketing automation is deceptive – it suggests a clean, intuitive and straightforward way of generating, monitoring and cultivating your customer base. In reality it is often complex, with many disparate facets that need management an investment in the form of time, technology and reporting.
Published: May 07, 2014
More than ever, enterprise organisations need a 360-degree view of their customers to deliver the kind of high-quality, consistent customer experience that’s the cornerstone of business success in the 21st century.
They need to be able to deliver relevant, targeted marketing communications at every point in...
Published: Dec 14, 2020
In 2020, organizations that sell to other businesses have had to rapidly change their go-to-market models. To cut through the noise and find out what the best B2B marketers are doing to adapt to today’s new digital norms, ON24 and NetLine sat down with leading marketing expert and CMO at Conversica, Rashmi Vitta....
Published: Oct 23, 2020
As marketers, we can be a picky bunch. In an effort to put our best foot forward, we often use brand guidelines, tone-of-voice documents and documented approval processes. We check and double check our work, asking for everyone to go over a fine-tuned piece of copy.
In an age where a print ad, a brochure or a quarterly...
Published: Oct 23, 2020