Customers have embraced technology to manage all aspects of daily lives, setting off a digital disruption that forever changed how businesses interact with them. Not only do customers want you to be as digital fluent as they are – they expect more personal service, too. To help you navigate the workforce changes...
Published: Sep 27, 2021
We analyzed data from three different sources to create the first Global Customer Engagement Review. We define what great customer engagement looks like, how that translates directly to business goals, and where brands can find opportunities to improve their customer engagement strategies.
Download now to find out...
Published: Sep 24, 2021
Prior to 2020, customer personalisation was a nice thought. However, the global pandemic shifted everything. Customers and businesses made the switch from in-person to online whilst customer behaviours changed rapidly. Customer expectations outpaced experiences companies could deliver and a new bar was set for expectations...
Published: Sep 27, 2021
When the pandemic forced a seemingly overnight exodus from in-person to online, consumers and businesses were thrust five years forward in digital adoption. This guide will explore today’s new customer experience reality, how to succeed in today’s new reality, and how the path to differentiated CX is the contact...
Published: Sep 27, 2021
Interactions between consumers and brands are increasingly playing out across a wide variety of different online touchpoints, channels, and platforms. This whitepaper explores key trends impacting email marketing, alongside what makes it unique and powerful. It also explores how you can make the most of data whilst building...
Published: Sep 24, 2021
Our useful guide explores how activation campaigns, monetization campaigns, and retention campaigns can help drive business growth.
Download now for access to the entire guide alongside key research that we at Braze have conducted.
Published: Sep 24, 2021
As web experiences have become richer and more targeted over the years, there’s been a persistent gap that just hasn’t been filled—namely, the ability to speak directly to each individual web visitor. As the name suggests, web messaging is designed to help brands reach people via the web, whether that’s...
Published: Sep 27, 2021
A renewed, and long overdue, focus on retention is finally here. Companies are finding success through acquiring the right audiences, understanding those audiences, meeting their needs, and developing engaging experiences. This guide will discuss 7 key retention strategies, 10 winning retention campaigns, how to predict...
Published: Sep 24, 2021
Customer expectations have increased dramatically over the past decade. Customers now expect brands to go above and beyond, especially as today’s consumers have more opportunities to engage with your brand than ever before. It is therefore no surprise that choosing a platform that supports real-time, cross-channel...
Published: Sep 24, 2021
Today’s brands are entering a new era of customer engagement. The swift digital transformation spurred on by the COVID-19 pandemic and the rise of a whole host of new marketing technologies, channels, platforms, and digital devices has made digital messaging and brand experiences central to modern marketing. However,...
Published: Sep 27, 2021
If your content strategy isn’t as successful as you want it to be, you might benefit from a change of approach.
Success won’t come simply from producing more content. You’ve got to focus on the quality, not the quantity. Our infographic explains why:
Great content that connects has...
Published: Apr 29, 2021
Marketing metrics and analytics—done right—can be a strategic enabler of trust, greater budget, and increased business impact. Today’s CMO is allocating more time and budget than ever before to understand marketing’s performance and influence on growth.
Marketing lacks credibility. Often, executives...
Published: Mar 10, 2020
With the right technology and tools in place you can do what your competitors aren’t doing to make the online application process effortless. And when you do, you’ll be rewarded with the ability to do the following:
Effectively serve the needs of an omni-channel customer through IT and business teams...
Published: Jul 29, 2020
Webinars are one of the most powerful tools available to marketers today. They give marketers the ability to directly connect with audiences, drive insights into prospective behavior and provide the underlying data that helps fuel a system of engagement.
But what are the key elements that go into creating a...
Published: Jun 29, 2021
