It’s hardly a secret that marketing executives of all types are using more data. Data is more powerful than ever, driving decision-making and informing strategy. Increased reliance on data has upended traditional marketing approaches and added greater layers of accuracy, targeting, analytics and measurability to...
Published: May 10, 2019
Data is top of mind for many B2B marketers. But do they have the right data to drive success?
For the sixth consecutive year, Dun & Bradstreet surveyed over 250 B2B sales and marketing professionals to understand how data is being used to guide their go-to-market strategy. We uncovered the biggest obstacles and...
Published: May 10, 2019
Today’s clients have higher expectations than ever. To meet those expectations – and grow profitably – professional services firms must ensure that their bid and proposal processes are well aligned with overall service delivery processes. By aligning all the elements in the service delivery ecosystem,...
Published: Feb 09, 2012
If every one of your connections turned to you for help in solving their greatest challenges at every stage of the sales journey, what would that do to your bottom line? If you could provide every new prospect with relevant, useful insights that would make them more successful, how would your sales goals change?
This...
Published: Jan 12, 2018
The travel, hospitality and tourism industries have been some of the fastest growing sectors in the world. Deloitte has predicted that tourism alone will be worth more than £257 billion to the UK economy by 2025!
Fierce competition, business pressures and the disruption caused by social media are making all...
Published: Oct 03, 2017
There is a constant increase in both the pace of economic and market change, and the challenges that modern organizations face. As these challenges increase in both scale and frequency, the part of the organization that is responsible for technology solutions to enable business processes is also under pressure.
Published: Oct 12, 2010
Field service management teams want to keep costs down, while improving their customer service relationships.
This can be hard for organisations in any industry—often, reducing costs hurts customer relationships—but IoT provides a way for field service organisations to achieve this goal.
Download...
Published: Jan 12, 2018
In today’s dynamic business environment, every staff member needs the right information to perform their job effectively. From high level executives who determine the strategic direction of the company to customer service agents on the front line who must react quickly to customer issues, when employees have access...
Published: May 01, 2011
In our 36-criteria evaluation of CRM suites for enterprise organizations, we identified the nine most significant CRM suites from eight prominent vendors — Infor, Microsoft, NetSuite,
Oracle, Pegasystems, Salesforce, SAP, and SugarCRM — and researched, analyzed, and scored them.
This report...
Published: Jan 05, 2018
Acquiring traffic is a major challenge for e-merchants worldwide. Over the course of the evolution of ecommerce practices some new forms of visitor acquisition have been developed. The challenge now revolves around conversion optimisation. Indeed, acquisition costs follow an upward...
Published: Dec 22, 2016
Dark Social, explores the impact of this growing phenomenon, and looks at how companies can interact with consumers appropriately and effectively in a world where consumers
increasingly like to communicate in private.
This research, produced by Econsultancy in partnership with IBM Watson Marketing, is based...
Published: Apr 23, 2018
Generation Y is now an increasing portion of the workforce, and their motivators are quite different from earlier generations. These Millennials, born between 1980 and 2000, grew up in a land of computers and mobile phones, and what motivates them at work may surprise you. Incenting this group properly will lead to an...
Published: Oct 29, 2015