It’s hardly a secret that marketing executives of all types are using more data. Data is more powerful than ever, driving decision-making and informing strategy. Increased reliance on data has upended traditional marketing approaches and added greater layers of accuracy, targeting, analytics and measurability to...
Published: May 10, 2019
Data is top of mind for many B2B marketers. But do they have the right data to drive success?
For the sixth consecutive year, Dun & Bradstreet surveyed over 250 B2B sales and marketing professionals to understand how data is being used to guide their go-to-market strategy. We uncovered the biggest obstacles and...
Published: May 10, 2019
Mass customisation … value-add … kitting … assembleto- order. These are just some of the differentiating mechanisms companies are utilizing to forge lasting, profitable customer relationships. All of these special services are variations on the theme of tailoring standard products to suit specific...
Published: Nov 01, 2010
If you’re a Sales Manager in the market for a tool to increase sales productivity, you may be considering a CPQ solution or a gamification product. But if you want to get the most out of your CRM, an incentive compensation management solution is the clear choice for supporting and improving upon that investment....
Published: Jan 08, 2016
Today's digital marketers want to engage customers with offers that are based on deep customer profiles, transaction histories and other real-time content about their interactions. Delivering the right offer for the right customer at the right time will dramatically improve marketing results and lifetime customer value....
Published: Oct 30, 2017
Sales organizations are undergoing a paradigm shift, driven by digital transformation, to deliver meaningful customer engagement. Advance beyond agent productivity and capitalizing on technology’s ability to deliver key insights and predictive analytics.
Read our free e-book, where you’ll learn: ...
Published: Jan 12, 2018
Field service management teams want to keep costs down, while improving their customer service relationships.
This can be hard for organisations in any industry—often, reducing costs hurts customer relationships—but IoT provides a way for field service organisations to achieve this goal.
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Published: Jan 12, 2018
Internet-based technologies have played an important role in the development of modern CRM applications over the last several years. They have been the critical driving force behind the rise of on-demand CRM, and have also enabled on-premise CRM vendors to dramatically simplify deployment and administration. CRM has become...
Published: Oct 12, 2013
Generation Y is now an increasing portion of the workforce, and their motivators are quite different from earlier generations. These Millennials, born between 1980 and 2000, grew up in a land of computers and mobile phones, and what motivates them at work may surprise you. Incenting this group properly will lead to an...
Published: Oct 29, 2015
From responsive design going mainstream to remarketing moving up the funnel, there have been a ton of exciting developments in the digital marketing world in the last year. To help keep marketers informed of these trends and assist companies in delivering a more consistent, more rewarding customer experience across channels,...
Published: Jul 17, 2014
To build and deliver products that customers love, product teams at leading enterprises such as Uber, Netflix and Airbnb are focusing on experimentation as a critical business process. These teams are empowered to A/B test each new feature and gain valuable insights before rolling it out widely.
After seeing what...
Published: Jan 08, 2018
There is a constant increase in both the pace of economic and market change, and the challenges that modern organizations face. As these challenges increase in both scale and frequency, the part of the organization that is responsible for technology solutions to enable business processes is also under pressure.
Published: Oct 12, 2010
It’s a weekday morning, and Shannon is dreading going to the office … again. Like a lot of workers, Shannon doesn’t so much hate the job as she hates her boss. Well, maybe “hate” is too strong of a word, but Shannon is definitely having a hard time with Diane, her new manager. Shannon began...
Published: Jul 01, 2012