The first generation content management system (CMS) essentially supported your website as a digital brochure. As digital technology started to become a bit more interesting, the second generation CMS added functionality to keep pace with video, interactive multimedia and, eventually, the social media revolution, along...
Published: Jan 14, 2016
A consistently relevant experience across channels is built on a cohesive and relevant message. The message derives from audience data. The struggle of getting to know and understand these attributes is real. Much as we’d like to think we do, we often don’t know our customers well enough to successfully target...
Published: Jul 11, 2016
Qu’est-ce qui empêche les équipes marketing de réussir ? Pourquoi certains directeurs marketing semblent accepter des initiatives et des résultats médiocres plutôt que de viser l’excellence ?
Lorsque vous posez ces questions, on vous répond généralement...
Published: Apr 23, 2018
Customers: To delight them, you’ve got to know them deeply. Be brutally honest, how much do you really know about your customers?
While marketers recognize that obtaining a 360-view of their customers would give them a huge advantage, the simple truth is that few have got anywhere close....
Published: Sep 16, 2019
There is no question that the current global downturn has presented businesses with the toughest economic conditions for several generations. However, innovative small and mid-sized businesses (SMBs) which are quick to react, adapt and find creative ways to accelerate out of the downturn, will not only survive the crisis,...
Published: Jun 01, 2013
As companies face ever mounting global competition, the ability to manage information is set to play an increasingly important role in competitive strategy. If companies are to avoid being drawn into commodity price-based competition, the ability to capture information on customer needs and marshal the resources of the...
Published: Jan 01, 2007
Today’s employers are often using multiple tools to manage their employees, and often dozens of other tools across the business. When it comes to prioritizing where investments should be made, it can be difficult to know where to start. But for many organizations, workforce management is the place to begin.
Published: May 11, 2014
Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue high-performing digital products, campaigns, and experiences. Whether you’re completely new to experimentation or you’re looking to upgrade your current capability, this eBook is designed to help you understand...
Published: Jan 08, 2018
Acquiring traffic is a major challenge for e-merchants worldwide. Over the course of the evolution of ecommerce practices some new forms of visitor acquisition have been developed. The challenge now revolves around conversion optimisation. Indeed, acquisition costs follow an upward...
Published: Dec 22, 2016
The terms “high performer” and “low performer” are firmly entrenched in the lexicon of talent management – and for good reason. High performers are your company’s superheroes and the low performers are a constant management challenge. But what about employees that fall in “the...
Published: Nov 11, 2012
Investing in a Customer Relationship Management (CRM) application is no different than any other business management software investment — whether you are looking for an enterprise level software application or a department level solution, you expect a quick and measurable return on your investment. Before investing...
Published: Nov 15, 2012
If every one of your connections turned to you for help in solving their greatest challenges at every stage of the sales journey, what would that do to your bottom line? If you could provide every new prospect with relevant, useful insights that would make them more successful, how would your sales goals change?
This...
Published: Jan 12, 2018
Customer expectations for the combined brand experience are higher than ever.
This puts more pressure on retailers to merge their physical and digital processes. Despite omnichannel retailers’ efforts to achieve this goal, results continue to fall short — especially when it comes to delivering merchandise....
Published: Aug 14, 2018
You have bold ambitions for your sales team. You want to—and need to—reinvent productivity. But the success of your sales team is stifled by silos. It’s no wonder they’re struggling when their transactional systems, social networking, and productivity tools are separate.
With the Microsoft...
Published: Jan 12, 2018