Amplitude worked with Wiley Books to put together an easy-to-understand resource on using product analytics to build better product experiences for your customers.
This book explains how product analytics shapes some of the most successful products from brands like IBM, HubSpot, NBC, NerdWallet, and more. Download...
Published: Mar 19, 2021
2020 was a year where digital experiences, from a production and consumption perspective, were thrust into the limelight. While the trend towards the digitization of the buyer’s journey had already been started, the global pandemic accelerated this trend in ways that no one could have imagined.
Overnight, marketers...
Published: Mar 22, 2021
Let’s face it. We’re all facing burnout right now. The same old marketing routines are sapping your energy and no longer delivering results. Your audience isn’t responding to your content and you’re losing the drive to keep on creating.
So, what can we do to fight digital fatigue, lift spirits...
Published: Mar 22, 2021
With the arrival of the new decade came the ultimate catalyst of the digital era. But how are leaders transforming to a digital-first approach to ensure long-term growth?
Inside this new report from Harvard Business Review Analytics Services, you’ll find original research and real-world stories that help unpack...
Published: Mar 19, 2021
The sheer volume of marketing information available today is nearly impossible to sift through, and it can be hard to decide how to allocate your valuable time. Ain’t nobody got time for that. We’ve got marketing magic to make!
The Modern Marketing Essentials gives marketing leaders and practitioners the...
Published: Jan 11, 2016
Customers are seizing control of the marketplace, being more digitally connected, socially networked, and better informed than ever. What's more, the modern customer journey now spans multiple channels and touch points. This new reality poses challenges for marketers that have invested in technology and processes based...
Published: Sep 01, 2015
One of your biggest opportunities to deliver a superior experience is through customer service, and traditional CRM just isn’t cutting it anymore. In this eBook, Farrell Hough, Senior VP Customer Workflow Products at ServiceNow, discusses the need for purpose-built customer engagement technology and processes that...
Published: Apr 01, 2021
Best practices for delivering content-powered commerce to mobile B2B buyers.
Smartphones are everywhere, and that includes the workplace. Professionals use them to multitask in meetings, at client offices, and on the road. So it’s no surprise that mobile commerce is a growing slice of the B2B eCommerce pie....
Published: Feb 19, 2020
Digital experience personalization is a major priority for global business leaders and investment plans for expanded capabilities are growing.
Data & Analytics and Technology Platforms are top investment priorities in 2019 with no signs of slowing down through 2021.
Content is a crucial element...
Published: Sep 16, 2019
Accounting and other business systems are packed with useful, and often critical, business information which can be turned to competitive advantage if analysed properly and quickly. A new generation of low-cost business intelligence tools is now becoming available to help midsized organisations do just this.
Published: May 01, 2007
In the ongoing effort to operate a successful business, companies continually seek opportunities to cut costs and increase profits. Naturally, they often look first to their own internal operations to find ways to streamline processes and integrate information flows from different locations – and often from different...
Published: May 01, 2011
It’s that time of year again. It’s Q4, and you’ve begun the challenging process of designing your 2016 sales plan. We feel your pain, and we want you to get the most benefit possible from your sales planning process. We’ve put together over 35,000 plans for over 750 companies and we want to share...
Published: Jan 08, 2016
Congratulations! You’re now the new head of marketing for your company. Maybe you’ve been promoted from within, or perhaps your new employer found you through an exhaustive search. Either way, your company is thrilled to have you on board and anxious for you to have a huge impact on your company’s success....
Published: Mar 07, 2012
Create stunning data visualizations that tell a story with your data and highlight the Key Performance Indicators (KPIs) that matter most to your business.
Download the eBook Smart Data Visualization: How to Design Best-in-Class Dashboards to discover:
What to know before you start
The 4 types of top-performing...
Published: Sep 02, 2020