These days, an ERP system is a necessity—not a luxury. You need a system that helps you operate and manage your business. But what else do you need it to do? Former Gartner analyst Lee Wylie introduced Enterprise Resource Planning to the world in 1990. Over its 21 year history, ERP software has undergone a significant...
Published: Jul 09, 2014
Dark Social, explores the impact of this growing phenomenon, and looks at how companies can interact with consumers appropriately and effectively in a world where consumers
increasingly like to communicate in private.
This research, produced by Econsultancy in partnership with IBM Watson Marketing, is based...
Published: Apr 23, 2018
On any given day, in a city not far from Seattle, there’s a guy trying to gain access to Microsoft’s cloud. But he’s not just ‘a guy’ and he’s not just trying. He is a highly-skilled hacker leading an elite team of specialists who are persistent in their attempts to find a way in.
...
Published: May 24, 2016
Les six atouts de l’automatisation marketing pour démontrer la valeur des actions menées et obtenir des résultats.
Pour le marketeur que vous êtes, la transformation digitale a fait évoluer l’exercice de votre métier et les aspirations de vos clients. De fait, vous...
Published: May 12, 2020
In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At Bing a small headline change an employee proposed was deemed a low priority and shelved until one engineer decided to do a quick online controlled experiment—an A/B test—to try it out. The test showed that...
Published: Apr 12, 2018
Your customers have a strong opinion of what makes a company customer-centric.
Customer service organizations must build on a foundation of operational efficiencies in order to deliver the great customer experiences that differentiate a brand. Leveraging tools for process automation and analytics, organizations gain...
Published: Jul 26, 2017
Effective workforce management starts with in an accurate, efficient and user-friendly method for capturing work hours, pay rates and absences. Those critical details inform you of whether you are overstaffing particular roles, shifts or locations (or the opposite), provide a true gauge of worker performance through productivity...
Published: Jun 16, 2014
As marketers, we can be a picky bunch. In an effort to put our best foot forward, we often use brand guidelines, tone-of-voice documents and documented approval processes. We check and double check our work, asking for everyone to go over a fine-tuned piece of copy.
In an age where a print ad, a brochure or a quarterly...
Published: Oct 23, 2020
What they want – where and when they want it. That’s what customers expect.
Vast amounts of customer data, a lack of resources and evolving customer expectations make it challenging.
To find out more, download now!
Published: May 06, 2020
In just a few short months, the global COVID-19 pandemic has disrupted the way we work and live. Organisations in Western Europe are adjusting to that new normal by adopting collaboration and productivity technologies to continue operating in this virtual environment. As they enter a recovery phase, a number of these technologies...
Published: Sep 28, 2020
Dans un univers digital où chaque campagne et chaque expérience client peuvent faire l’objet d’un suivi, il est impératif que les responsables marketing disposent de données attestant de l’efficacité des actions engagées. Si vous n’êtes pas en mesure...
Published: May 12, 2020
Field service management teams want to keep costs down, while improving their customer service relationships.
This can be hard for organisations in any industry—often, reducing costs hurts customer relationships—but IoT provides a way for field service organisations to achieve this goal.
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Published: Jan 12, 2018
It’s a weekday morning, and Shannon is dreading going to the office … again. Like a lot of workers, Shannon doesn’t so much hate the job as she hates her boss. Well, maybe “hate” is too strong of a word, but Shannon is definitely having a hard time with Diane, her new manager. Shannon began...
Published: Jul 01, 2012
As marketers, we always have too much to do and too little time.
The Insight50 series is designed to address that. In less than an hour, ON24® looks to speak to those at the cutting edge of their field, ask the questions that matter to you, and find out from them what works and what doesn’t.
This session...
Published: Jul 26, 2019