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Amplitude

Product Analytics for Dummies

Amplitude worked with Wiley Books to put together an easy-to-understand resource on using product analytics to build better product experiences for your customers.  This book explains how product analytics shapes some of the most successful products from brands like IBM, HubSpot, NBC, NerdWallet, and more. Download...

Published: Mar 19, 2021
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Amplitude

Making the Leap to a Digital-First Enterprise

With the arrival of the new decade came the ultimate catalyst of the digital era. But how are leaders transforming to a digital-first approach to ensure long-term growth? Inside this new report from Harvard Business Review Analytics Services, you’ll find original research and real-world stories that help unpack...

Published: Mar 19, 2021
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Relay42

Connecting Online & Offline: The Marketer’s Manual

Here’s how marketers can connect with customers and prospects wherever they are, using smart data management. These customer journeys are not visions for 2020, but attainable right now - across the digital world, and the real world: and everywhere in-between. Read this Whitepaper to learn about: ...

Published: May 15, 2018
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Payscale

creating a culture of learning

Of late, there’s been an ongoing debate in the scientific community as to whether intelligence is fixed or changeable. If intelligence is fixed, then each person’s measure is doled out in the womb, and no amount of information acquisition can increasesomeone’s intelligence quotient, or IQ. But if intelligence...

Published: Jun 01, 2011
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Microsoft

Digital Transformation in Sales: Evolving the Art of Customer Engagement

Sales organizations are undergoing a paradigm shift, driven by digital transformation, to deliver meaningful customer engagement.  Advance beyond agent productivity and capitalizing on technology’s ability to deliver key insights and predictive analytics. Read our free e-book, where you’ll learn: ...

Published: Jan 12, 2018
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Unum

The Future Workplace

Companies are set to become increasingly employee-centric in the future. Those employers who make changes now to shape their business around the needs of their staff are likely to achieve significant competitive advantage. Employees are more like to stay with companies that show they value their staff and provide an environment...

Published: Sep 01, 2015
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Dun & Bradstreet

2019 Data-Driven Marketing & Advertising Outlook

It’s hardly a secret that marketing executives of all types are using more data. Data is more powerful than ever, driving decision-making and informing strategy. Increased reliance on data has upended traditional marketing approaches and added greater layers of accuracy, targeting, analytics and measurability to...

Published: May 10, 2019
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Relay42

Unlocking the value of open economies with data

With the PSD2 and GDPR coming into play in 2018, the financial industry in particular will experience major changes. Although these two regulations are seen as threats to traditional institutions, they can, in fact, set the stage for innovation and technology to work together on delivering customer-centricity. In...

Published: May 15, 2018
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IBM

17 Ways to Get Marketing Projects Done

What keeps marketing teams from reaching for the stars and succeeding? Common culprits include a lack of time, resources, IT support and management buy-in.  This tip sheet will help you map out a plan to get started on the most important programs for your business and move through the process to achieve your...

Published: Apr 23, 2018
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Microsoft

The Savvy Sales Leader’s Guide to Building Profitable Relationships

If every one of your connections turned to you for help in solving their greatest challenges at every stage of the sales journey, what would that do to your bottom line? If you could provide every new prospect with relevant, useful insights that would make them more successful, how would your sales goals change? This...

Published: Jan 12, 2018
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Adobe

Ask more from your CMS: How to get the most value in the shortest timespan

The landscape has shifted for CMS, it used to be that big companies bought high end systems and adapted them to fit their needs, while midsize companies settled for solutions with a basic set of standard features. But the advent of cloud-native CMS platforms is levelling the playing field – letting midsize companies...

Published: Feb 17, 2021
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Relay42

Relay42 on powering customer retention & boosting contract value with smart technology

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one personalization using the Relay42 data management solution. How, why, and did it work?  Discover how Nuon contended with the challenges associated with energy providers, such as churn rate and increasing...

Published: May 15, 2018
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Adobe

2021 Technology Trends IT in Focus

In a world where commercial success is increasingly defined by the quality of the customer experience (CX), the IT function plays a crucial role in making sure organisations deliver against the needs and expectations of their customers. This Econsultancy/Adobe report focuses on how IT professionals responded to the...

Published: Feb 01, 2021
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Adobe

Prove Your Marketing Worth

In a digital world, where every campaign and customer experience can be tracked, it’s imperative for marketers to have data that proves the value of their every effort. Because when you can’t prove whether your marketing drives organisational profits, you’re less likely to get the budget you need to deliver...

Published: Apr 15, 2020
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