Wir alle wissen, dass die Menschen nicht mehr so wie früher einkaufen.
Die Customer Journey ist keine gerade Linie vom Stöbern zum Checkout mehr. Obwohl der digitale Wandel den Einzelhandel in den Städten nicht so sehr geschadet hat wie befürchtet, hat er doch das Verbraucherverhalten verändert....
Published: Oct 09, 2019
Forrester forecasts cloud subscription revenues to grow overall by 22% in 2016. This is a result of businesses becoming increasingly comfortable with moving critical systems to the cloud, due to cloud experience and exposure. The benefits of cloud computing have become mainstream and so have cloud contact centers.
...
Published: Jul 26, 2017
Customers want, demand and quite frankly expect a cross-channel experience where they receive essentially the same message across all of those same channels.
In this particular guide, we’ll discuss some ways to remove any friction B2C marketers may be having as it relates to delivering a cross-channel...
Published: Feb 01, 2016
There's a new paradox in marketing. We present a vision for how marketing leaders can balance trust and regulation to begin delivering one-to-one journeys beyond their own organizational walls:
Recent industry insight into how Financial Services marketing can benefit from network effects
Customer...
Published: May 15, 2018
This whitepaper explains how you can use smart centralizing technology to take a proactive approach to GDPR and responsible, compliant marketing:
A clear glossary and explanation of the GDPR guiding principles
What these mean in a marketing context and how they can be proactively actioned and addressed...
Published: May 15, 2018
Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue high-performing digital products, campaigns, and experiences. Whether you’re completely new to experimentation or you’re looking to upgrade your current capability, this eBook is designed to help you understand...
Published: Jan 08, 2018
CRM, Customer Relationship Management, and more particularly the technologies involved in delivering it has caused more confusion than any other technology that has been available in the market for so long. Survey after survey shows that for the majority of companies, the awareness of the technology exists but the confusion...
Published: Feb 01, 2012
You have bold ambitions for your sales team. You want to—and need to—reinvent productivity. But the success of your sales team is stifled by silos. It’s no wonder they’re struggling when their transactional systems, social networking, and productivity tools are separate.
With the Microsoft...
Published: Jan 12, 2018
Of late, there’s been an ongoing debate in the scientific community as to whether intelligence is fixed or changeable. If intelligence is fixed, then each person’s measure is doled out in the womb, and no amount of information acquisition can increasesomeone’s intelligence quotient, or IQ. But if intelligence...
Published: Jun 01, 2011
As marketers, we always have too much to do and too little time.
The Insight50 series is designed to address that. In less than an hour, ON24 looks to speak to those at the cutting edge of their field, ask the questions that matter to you, and find out from them what works and what doesn’t.
Our session was...
Published: Jul 24, 2019
As marketers, we always have too much to do and too little time.
The Insight50 series is designed to address that. In less than an hour, ON24® looks to speak to those at the cutting edge of their field, ask the questions that matter to you, and find out from them what works and what doesn’t.
This session...
Published: Jul 24, 2019
Companies are set to become increasingly employee-centric in the future. Those employers who make changes now to shape their business around the needs of their staff are likely to achieve significant competitive advantage. Employees are more like to stay with companies that show they value their staff and provide an environment...
Published: Sep 01, 2015
Dark social is a significant and growing challenge that marketers need to take seriously.
There is a growing body of evidence to show that consumers are increasingly sharing content privately, for example through messaging apps such as WhatsApp and Messenger, rather than on publicly accessible social networks where...
Published: Feb 01, 2018
In a highly competitive market, online retailers are always on the lookout to boost their online activity in order to generate more qualified traffic to their websites and convert visitors with ease. Discover a range of different acquisition tools throughout Lengow’s guide to help you decide which ones are best for...
Published: Jan 02, 2017