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Genesys

2017 Gartner MQ for Contact Centre Infrastructure

The 2017 Magic Quadrant provides Gartner’s annual analysis of the contact center infrastructure vendors. The report examines the innovations driving the market and compares vendors based on completeness of vision and ability to execute. Download now to find out more!

Published: Jul 26, 2017
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Optimizely

Build vs. Buy: Implementing the Right Experimentation Solution

To build and deliver products that customers love, product teams at leading enterprises such as Uber, Netflix and Airbnb are focusing on experimentation as a critical business process. These teams are empowered to A/B test each new feature and gain valuable insights before rolling it out widely. After seeing what...

Published: Jan 08, 2018
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Acquia

Making the Right Multisite Decision

The availability of omnichannel opportunities, and so much demand has paved the way for companies to build their digital strategy on a multitude of websites. This explosion in sites has overwhelmed many large organisations, leaving them with a hodgepodge of many different platforms, incompatible technologies and support...

Published: May 04, 2016
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Acquia

Solving the Data Problem: How To Achieve Digital Marketing Success Through Open Data

While digital has created a great new way for businesses to interact directly with their customers, it’s also led to a very scary time for marketers.  Marketers are shouldering a heavier burden than ever before; they not only own the branding and messaging but have also taken on commerce, social...

Published: May 04, 2016
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Microsoft

The Savvy Sales Leader’s Guide to Building Profitable Relationships

Sales teams work so hard, they can burn out quickly. It’s tough when customer contacts, sales goals, productivity tools, and social networking are all separated and siloed. Instead of working in separate systems that make day-to-day selling complex, you can help simplify the way your sellers work. And empower...

Published: Feb 15, 2018
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Microsoft

Your guide to unlocking organisational growth with data

Discover how your business can be transformed using one of the most valuable resources already at your disposal - data. This eBook by Microsoft explains how, cost effectively and with minimal disruption, you can enhance efficiency and productivity while growing your organisation effectively. ...

Published: May 24, 2016
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Lengow

Master Google Shopping Campaigns To Increase Your Sales!

Acquiring traffic is a major challenge for e-merchants worldwide. Over the course of the evolution of ecommerce practices some new forms of visitor acquisition have been developed. The challenge now revolves around conversion optimisation. Indeed, acquisition costs follow an upward...

Published: Dec 22, 2016
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IBM

15 Ideas for Anchoring Your Marketing Approach

In today’s market, customers control the buying journey – a trend that has accelerated with the increased sophistication of mobile devices. Customers decide where to research, how to buy and when to purchase, and have higher expectations than ever. Learn how you can better connect relevant data, personalise...

Published: Apr 23, 2018
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IBM

Marketing in the Dark : Dark Data

The rise of marketing technology has in some ways shined a light into areas that were previously hard to measure: media effectiveness, engagement with marketing campaigns, and the impact on the bottom line. But new areas of darkness have been created: growing amounts of siloed and unstructured data that are not harnessed,...

Published: Apr 23, 2018
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Relay42

3 Steps to Marketing Success

The key to accomplishing your customer-centric marketing goals is to experiment and test what works for your organization and your customers. But where to start, and how to streamline? How do you fine-tune and fulfill pieces of the customer journey, to build foundations for the future? In this whitepaper, we...

Published: May 15, 2018
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Relay42

5 Ways to Boost Customer Journeys

In order to come out on top in the marketing world, you must structure for customer centricity. But how do you go about creating the stepping stones for a cohesive bigger picture? This whitepaper will show you how to: Set up journeys effectively across customer channels and screens Balance customer experience...

Published: May 15, 2018
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Relay42

How to Upgrade Customer Through Valuable Data

This paper picks out proven cases which can be adapted into a practical reality to make customer engagement insights matter through smart data management. An overview of current industry challenges and consumer sentiment, based on research conducted by the DMA in partnership with Future Foundation. A...

Published: May 15, 2018
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IBM

Marketing in the Dark : Dark Martech

Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than ever, conferring significant benefits for CMOs and their organisations in their quest for greater revenues, reduced costs and a vastly improved customer experience. But while the advantages of technology are undeniable,...

Published: Apr 25, 2018
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ON24

Insight 50 Takeaways: Humanising the Digital Marketing Experience

As marketers, we always have too much to do and too little time. The Insight50 series is designed to address that. In less than an hour, ON24® looks to speak to those at the cutting edge of their field, ask the questions that matter to you, and find out from them what works and what doesn’t. This session...

Published: Jul 24, 2019
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