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Amplitude

Product Analytics for Dummies

Amplitude worked with Wiley Books to put together an easy-to-understand resource on using product analytics to build better product experiences for your customers.  This book explains how product analytics shapes some of the most successful products from brands like IBM, HubSpot, NBC, NerdWallet, and more. Download...

Published: Mar 19, 2021
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Amplitude

Making the Leap to a Digital-First Enterprise

With the arrival of the new decade came the ultimate catalyst of the digital era. But how are leaders transforming to a digital-first approach to ensure long-term growth? Inside this new report from Harvard Business Review Analytics Services, you’ll find original research and real-world stories that help unpack...

Published: Mar 19, 2021
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IBM

Magic Quadrant for Multichannel Campaign Management

Marketing leaders will find a host of new vendors in this year's Magic Quadrant for multichannel campaign management. Vendors are focused on integrating machine learning, personalization and ad tech capabilities into big data foundations for deeper customer engagement. Download now to learn more! 

Published: Oct 30, 2017
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Unum

The Future Workplace

Companies are set to become increasingly employee-centric in the future. Those employers who make changes now to shape their business around the needs of their staff are likely to achieve significant competitive advantage. Employees are more like to stay with companies that show they value their staff and provide an environment...

Published: Sep 01, 2015
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Adobe

E-Signatures 2020: Use Cases and Opportunities

Electronic signatures have gone mainstream. Research for this report found that the technology is now being used by the majority of businesses. There are broadly two types of electronic signatures. Electronic signatures (or ‘e-signatures’) indicate acceptance of an agreement or a record. Digital signatures...

Published: Jul 09, 2020
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Oracle

Frictionless B2C Guide

Customers want, demand and quite frankly expect a cross-channel experience where they receive essentially the same message across all of those same channels.  In this particular guide, we’ll discuss some ways to remove any friction B2C marketers may be having as it relates to delivering a cross-channel...

Published: Feb 01, 2016
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Unum

Employee Benefits Survey

Financial Director, in conjunction with income protection insurers Unum, conducted a survey of finance directors to gauge the importance and availability of employee benefits in their respective companies.

Published: Apr 01, 2012
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Optimizely

Creating a Culture of Experimentation

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue high-performing digital products, campaigns, and experiences. Whether you’re completely new to experimentation or you’re looking to upgrade your current capability, this eBook is designed to help you understand...

Published: Jan 08, 2018
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Microsoft

Microsoft Lays Out Linkedin CRM Strategy

You have bold ambitions for your sales team. You want to—and need to—reinvent productivity. But the success of your sales team is stifled by silos. It’s no wonder they’re struggling when their transactional systems, social networking, and productivity tools are separate. With the Microsoft...

Published: Jan 12, 2018
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Relay42

3 customer journeys to reach beyond business silos

There's a new paradox in marketing. We present a vision for how marketing leaders can balance trust and regulation to begin delivering one-to-one journeys beyond their own organizational walls: Recent industry insight into how Financial Services marketing can benefit from network effects  Customer...

Published: May 15, 2018
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Xactly

Designing Sales Compensation Plans

Building a sales team and compensating every member of the team properly requires careful planning and thoughtful design, and in order to ensure that you are providing the right incentives to ensure you help your company achieve growth and success, you need to think strategically about the design process of your sales...

Published: Oct 29, 2015
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Xactly

Sales Management Optimization Study

The results from the 5th annual CSO Insight’s Sales Management Optimization Study have been released! The study reflects responses from over 1,200 companies worldwide on 122 sales effectiveness metrics. This report shares key trends and best practices for sales compensation and performance management, as well as...

Published: Oct 01, 2015
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Optimizely

Building a Robust Experimentation Capability

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue high-performing digital products, campaigns, and experiences. Whether you’re completely new to experimentation or you’re looking to upgrade your current capability, this eBook is designed to help you understand...

Published: Jan 08, 2018
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Relay42

Relay42 on powering customer retention & boosting contract value with smart technology

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one personalization using the Relay42 data management solution. How, why, and did it work?  Discover how Nuon contended with the challenges associated with energy providers, such as churn rate and increasing...

Published: May 15, 2018
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