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Amplitude

Making the Leap to a Digital-First Enterprise

With the arrival of the new decade came the ultimate catalyst of the digital era. But how are leaders transforming to a digital-first approach to ensure long-term growth? Inside this new report from Harvard Business Review Analytics Services, you’ll find original research and real-world stories that help unpack...

Published: Mar 19, 2021
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Amplitude

Product Analytics for Dummies

Amplitude worked with Wiley Books to put together an easy-to-understand resource on using product analytics to build better product experiences for your customers.  This book explains how product analytics shapes some of the most successful products from brands like IBM, HubSpot, NBC, NerdWallet, and more. Download...

Published: Mar 19, 2021
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Relay42

How Relay42 helps marketing to remain GDPR compliant

This whitepaper explains how you can use smart centralizing technology to take a proactive approach to GDPR and responsible, compliant marketing:  A clear glossary and explanation of the GDPR guiding principles What these mean in a marketing context and how they can be proactively actioned and addressed...

Published: May 15, 2018
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Microsoft

Digital Transformation in Sales: Evolving the Art of Customer Engagement

Sales organizations are undergoing a paradigm shift, driven by digital transformation, to deliver meaningful customer engagement.  Advance beyond agent productivity and capitalizing on technology’s ability to deliver key insights and predictive analytics. Read our free e-book, where you’ll learn: ...

Published: Jan 12, 2018
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Adobe

Fünf Gründe für den Umstieg auf papierlose Unterzeichnungprozesse

Digitale Werkzeuge ermöglichen schnelleres, effizienteres und präziseres Arbeiten. Es gibt jedoch ein Verfahren, das von vielen Unternehmen noch nicht angenommen wurde: die elektronische Signatur. Die meisten Unternehmen arbeiten noch mit veralteten, papierbasierten Unterschriftsprozessen. Nach wie vor werden...

Published: Jun 19, 2018
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Microsoft

The Forrester Wave™: Sales Force Automation Solutions, Q2 2017

In our 35-criteria evaluation of sales force automation (SFA) providers, we identified the 10 most significant ones — bpm'online, CRMNEXT, Infor, Microsoft, NetSuite, Oracle, Pegasystems, Salesforce, SAP, and SugarCRM — and researched, analyzed, and scored them. This report shows how each provider...

Published: Apr 04, 2018
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Relay42

Connecting Online & Offline: The Marketer’s Manual

Here’s how marketers can connect with customers and prospects wherever they are, using smart data management. These customer journeys are not visions for 2020, but attainable right now - across the digital world, and the real world: and everywhere in-between. Read this Whitepaper to learn about: ...

Published: May 15, 2018
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Lengow

Acquisition tools for your E-commerce Website

In a highly competitive market, online retailers are always on the lookout to boost their online activity in order to generate more qualified traffic to their websites and convert visitors with ease. Discover a range of different acquisition tools throughout Lengow’s guide to help you decide which ones are best for...

Published: Jan 02, 2017
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Magento

Winning the Race to go Digital in B2B

Digital is the New Differentiator. Changing buyer preferences, ever-growing competitive threats, and new technologies are upending B2B industries, forcing companies to completely rethink the way they go to market and engage with their customers. Download this report now to discover how Magento is uniquely positioned...

Published: Feb 19, 2020
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Relay42

3 customer journeys to reach beyond business silos

There's a new paradox in marketing. We present a vision for how marketing leaders can balance trust and regulation to begin delivering one-to-one journeys beyond their own organizational walls: Recent industry insight into how Financial Services marketing can benefit from network effects  Customer...

Published: May 15, 2018
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Payscale

creating a culture of learning

Of late, there’s been an ongoing debate in the scientific community as to whether intelligence is fixed or changeable. If intelligence is fixed, then each person’s measure is doled out in the womb, and no amount of information acquisition can increasesomeone’s intelligence quotient, or IQ. But if intelligence...

Published: Jun 01, 2011
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Microsoft

Strategic Considerations When Building Customer Service for the Next Decade

Customer service is a very complex initiative for organisations.  As simple as it sounds to “just answer questions,” the speed at which new terms are introduced, the rise of new channels, and the nuances of implementing new solutions makes it almost impossible for those in charge to succeed. When...

Published: Jan 21, 2016
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Mirakl

Marketplace: the future of B2B e-commerce

B2B e‑commerce is experiencing hyperbolic growth, and marketplaces are the main driver of this revolution. Several factors explain this migration of B2B buyers towards e-commerce. In businesses, the increasingly natural digital behavior of new generations is driving them to replicate their personal purchasing behavior...

Published: Apr 04, 2017
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Adobe

Evolution Of The Marketer's Toolkit

More than ever, enterprise organisations need a 360-degree view of their customers to deliver the kind of high-quality, consistent customer experience that’s the cornerstone of business success in the 21st century. They need to be able to deliver relevant, targeted marketing communications at every point in...

Published: Dec 14, 2020
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