Thank you for your interest in the AWS: Unmasking your organisation’s data problem eBook, bringing to light how AI and analytics can impact your business.
Published: Apr 06, 2022
Thank you for your interest in the AWS: Machine learning and the Bundesliga eBook, providing great insights into the power of AI and analytics and the opportunities it presents.
[Read Bundesliga eBook now]
Published: Apr 06, 2022
As we wrap up 2021, we decided to take a look back at the past year to predict what the New Year has in store for the digital advertising industry.
From Amazon claiming 10.3% of the US digital ad market and continuing its quest to take a larger chunk of ad budget from Google and Facebook, to privacy regulation...
Published: Jan 04, 2022
Omdia’s cloud service partner report is back for another year. It’s packed with detailed insights that offer the perfect reference point for your business’s decision making. Providers such as AWS, Oracle and IBM were analyzed and judged on the following key attributes, with unrivalled depth to help you...
Published: Apr 06, 2022
The 2022 Digital Trends – Financial Services in Focus report explores a wide range of trends impacting companies’ ability to successfully navigate the highly dynamic global environment, including changing customer expectations, escalating complexity and competition, training and development and the realities...
Published: Apr 20, 2022
To truly connect with customers, brands need to work seamlessly across search, social, and eCommerce. By understanding what each channel offers and how they complement each other, advertisers can create a unified customer experience that achieves better results.
Drawing insights from Marin Software’s customer...
Published: Nov 11, 2021
Technology in media evolves quickly. Once seen as buzzwords, AI and machine learning (ML) are now crucial functions in a range of media workflows. For corporations in markets such as media and entertainment, education, and ad tech, AI/ML solutions such as AWS Media Intelligence can be especially and exceptionally valuable....
Published: Apr 06, 2022
Sales and marketing. They’re lumped together so much in conversation, you’d think they’re a perfect combination — like peanut butter and jelly. But the relationship is more often like oil and water.
Get five suggestions any organization can follow to better align their sales and marketing...
There comes a point where once campaigns are up and running, it’s not about either getting things moving or reinventing the wheel. So what should marketers do in this scenario?
Optimization provides an answer. By both fostering a culture of continual improvement, and by looking at the whole customer journey...
Published: Apr 23, 2021
The shift to digital-first buying, along with the corresponding rise in engagement, means marketers have more opportunity than ever to influence the buying journey and increase contribution to pipeline. But as buyers take control of research, expectations are increasing. Turned off by low-quality sales spam, buyers only...
Published: Apr 21, 2021
Now is the time to take your digital transformation in a new, more effective direction. At ServiceNow, we make the world of work, work better for people anytime, anywhere, in any environment. That means creating seamless experiences with cross-enterprise digital workflows to connect people, functions, and systems. Let’s...
Published: Jan 21, 2022
We’ve talked to a lot of people about marketing analytics. Many are frustrated by the promises made by marketing attribution platforms that fell short of expectations. Despite all of the data at our fingertips, many companies still struggle with telling a coherent story about their marketing department’s...
Published: Mar 14, 2022
Acquiring traffic is a major challenge for e-merchants worldwide. Over the course of the evolution of ecommerce practices some new forms of visitor acquisition have been developed. The challenge now revolves around conversion optimisation. Indeed, acquisition costs follow an upward...
Today’s brands are entering a new era of customer engagement. The swift digital transformation spurred on by the COVID-19 pandemic and the rise of a whole host of new marketing technologies, channels, platforms, and digital devices has made digital messaging and brand experiences central to modern marketing. However,...
Published: Sep 27, 2021
