Developing better marketing creative based on data-inspired insights can double revenue, according to a study by McKinsey in association with the Cannes Lions Festival and the Association of National Advertisers.
When McKinsey surveyed over 200 chief marketing officers (CMOs) and senior marketing executives as part...
Published: May 30, 2022
This eBook covers the six practical steps your organization can take to become data-driven and how other organizations are using data to better customer interactions, improve efficiency, and increase agility.
Published: May 09, 2022
Michaels has always understood the value of personalization. But as the craft retailer’s reach has expanded in both the digital and brick-and-mortar worlds, its strategy has evolved. To achieve an individualized, end-to-end customer experience, Michaels turned to new technologies—and unlocked greater loyalty...
Published: May 30, 2022
Exceptional customer service teams deliver fast, frictionless solutions. Behind the scenes this often requires a feat of company-wide coordination. Agents must pull up account information for context, source answers from subject matter experts and quickly escalate potential issues.
Service teams tell us that...
Published: Jun 15, 2022
Apple’s newest version of its iPhone operating system requires users to opt in to allowing apps to track their activity across the web, while new functions in Safari and Mail prevent brands from tracking pixels or IP addresses. Google’s Chrome browser likewise won’t support third-party cookies much longer,...
Published: May 30, 2022
Delivering a great customer experience is essential in
any business. It drives loyalty, customer retention and,
by extension, revenues and profits.
Done well, it can be a company’s point of difference,
providing a competitive edge.
Read now to discover why technology hasn’t solved customer service...
Published: Jun 01, 2022
AI allows marketing leaders and their teams to quickly analyze vast amounts of customer data to predict a customer’s needs and wants and improve the customer experience. More than that, advanced AI systems allow a brand to better understand their customers and understand how to better communicate with them.
...
Published: May 30, 2022
Today’s digital fluent customers have high expectations and are the least loyal of all groups. Great CX is the key to retaining digital-fluent customers who leave the moment their expectations aren’t met. Our concise guide to omnichannel will allow you to evaluate whether your system drives the seamless omnichannel...
Published: Sep 27, 2021
In a highly competitive market, online retailers are always on the lookout to boost their online activity in order to generate more qualified traffic to their websites and convert visitors with ease. Discover a range of different acquisition tools throughout Lengow’s guide to help you decide which ones are best for...
Don’t lose hard-earned leads to inactivity.
This blog will provide you with a quick guide on how to effectively build cold email sales campaigns to re-engage contacts without wasting time and money. You’ll get email templates, a send schedule, tips on tagging and segmenting using CRM data, as well as ideas...
Published: Oct 14, 2021
The COVID-19 pandemic shed light on the need for contact centre modernisation to provide seamless customer experiences and to eliminate repetitive tasks. This crisis also revealed the important role of customer service in acquiring — and keeping — customers.
In its report, Forrester goes in-depth...
Published: Jan 21, 2022
As web experiences have become richer and more targeted over the years, there’s been a persistent gap that just hasn’t been filled—namely, the ability to speak directly to each individual web visitor. As the name suggests, web messaging is designed to help brands reach people via the web, whether that’s...
Published: Sep 27, 2021
In recent years, the role of CIO has evolved to meet a wider set of responsibilities and aspirations. The pandemic has played its part with the acceleration of digital transformation projects. However, the shift in expectations of user experiences are continuing to drive change. Therefore, CIOs are now charged with the...
Published: Oct 28, 2021
Leverage AWS AI services to enhance customer experiences.
It’s time to leave behind the challenges of legacy contact centers—long wait times, misdirected calls, and resolution delays. Instead, deploy the power of machine learning and give customers the solutions they need.
Read the eBook Improving...
Published: Nov 02, 2021
